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Diss, dinner and Duke-Carolina: Shane Battier shares that J. Cole apologized for 2011 lyric

Shane Battier reflects on his unexpected cultural impact through J. Cole's lyrics and embraces his role in popular culture.
J. Cole's apology demonstrates mutual respect between artists and athletes.

Battier explains walking away from full-time basketball job with Heat and his new venture

Shane Battier opted for a strategic consulting role instead of pursuing a full-time front office position in the Heat organization.
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