Marketing
fromForbes
8 hours agoHow To Serve Clients Amid Board Scrutiny And Investor Activism
Agency conversations with executives now focus on measurable business impact rather than just creative output.
Costa's then-manager told him that ServiceNow would not pay this commission because the Sales Compensation Department had concluded that Costa had 'overachieved to a degree that was outside normal' in relation to his sales quota. In other words, ServiceNow believed Costa had made too much money, notwithstanding that his commission was only a small percentage of the revenue recognized and received by ServiceNow.
Defense Secretary Pete Hegseth took the unprecedented step of designating a U.S. firm-Anthropic-as a supply chain risk. Anthropic's crime? It refused to violate industry-wide protocols against using AI for mass surveillance or autonomous weapons. Hegseth's designation, which has until now been reserved for foreign firms, bars U.S. military contractors from doing business with the company.
Research finds that relying on regulations to determine your policies and procedures can result in ethical blindspots, or situations where people might think if there is not a rule for something, that it's permissible. After years of shifting towards values and culture-based compliance, leadership might be heading the opposite direction.
Rather than stolen data making headlines, it was business stoppage that triggered attention. Moving into 2026, the board's focus should be on ensuring business continuity and building resilience in the face of emerging risks generated by AI usage and attack vectors, quantum computing and geopolitics.
For patents to be born strong, and the public to have confidence that they are, we must ensure strict adherence to USPTO's ethical standards and avoid (real or apparent) conflicts of interest.
The Burbank media and entertainment company allegedly restricted the extent of opt-out requests, including complying with users' petitions only on the device or streaming services they processed it from, or stopping the sharing of consumers' personal data through Disney's advertising platform but not those of specific ad-tech companies whose code was embedded on Disney websites and apps, the attorney general's office said.
Companies are under attack publicly and privately for policies viewed as "too progressive" or "woke." The reality, however, is that most companies have strongly reaffirmed their sustainability commitments but less so their DEI commitments. Corporate social responsibility (CSR) works in the grey area between the two. Many affirming companies have opted for "greenhushing," staying quiet about their strategies and leadership.
If your partner in Munich mishandles customer data, or your reseller in Paris uses a "black box" AI tool to generate deceptive ads, it isn't just their reputation on the line. It's yours. With the EU AI Act now in full swing and GDPR entering its "mature enforcement" era, the distance between a partner's mistake and your company's $20 million fine has never been shorter.
Businesses are acting fast to adopt agentic AI- artificial intelligence systems that work without human guidance-but have been much slower to put governance in place to oversee them, a new survey shows. That mismatch is a major source of risk in AI adoption. In my view, it's also a business opportunity. I'm a professor of management information systems at Drexel University's LeBow College of Business,
As audit committees confront a rapidly expanding risk landscape, their role in corporate governance is being reshaped. Boards have often turned to current and former CFOs as independent directors, particularly for audit committees, because of their ability to translate complex operational and financial realities into effective oversight.For example, this month, J. Michael Hansen, former EVP and CFO of Cintas Corporation, was appointed to the audit committee at Paychex.
A year or so ago, most legal departments were still testing. AI pilots. Workflow trials. Small process experiments. Everyone was learning cautiously. The stakes were relatively low, and the work was labeled "innovation," which made imperfection forgivable. Then something shifted. Those same pilots became part of day-to-day delivery, and the business started relying on them. Sometimes intentionally, because early results looked good.