#seller-strategy

#seller-strategy

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!

Leaving a membership card flat against the divider or propping it upright in the divider slot may seem helpful, but it actually slows things down or can get overlooked altogether.

"Everything in today's e-commerce environment is being driven by increased intensity of the research phase and true generational divides during the current macroeconomic environment," said Jaysen Gillespie, VP of product marketing and analytics at RTB House.

Traffic is not the problem. The buying path is the problem. Fixing conversion first often unlocks growth with the same budget. This topic matters more now. Ad costs rise. Competition is tighter. Buyers also have less patience. A store can attract the right visitors and still lose them.

A 2025 LinkedIn study found that 80% of C-suite executives believe AI adoption is important and will foster a more innovative workplace culture. Gartner reported in December 2025 that 65% of employees said they are excited to use AI at work. The trend suggests a convergence of three priorities: Management fears their companies will fall behind if they don't adopt AI and automation; Employees use AI because it makes their jobs easier, and the knowledge gained is an important career skill; The cost of off-the-shelf software and development makes AI an attractive alternative.

At a time when digital channels increasingly define commercial success, online marketplaces have become essential tools for small and medium-sized enterprises to reach customers and drive revenue. For many SMEs, marketplaces offer a ready-made audience without the significant acquisition costs of standalone ecommerce sites, but the simple act of listing product ranges isn't enough to guarantee results. To succeed, businesses must approach their marketplace presence strategically, optimising every element of their listings for discovery, relevance and conversion.

where I worked in the early 2000s in its rather pioneering e-commerce business (which launched, among other things, the first click and collect service). Argos was jostling with Tesco for first place at Christmas, and I've found myself reflecting on why DTC has become such a major issue for several sectors that have not traditionally had a direct path to purchase over the last few years.