#seller-concession

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fromwww.housingwire.com
6 hours ago

Real estate agent personas guide targets brokerage recruiting

Recruiting is not about convincing people; it is about diagnosing them. Most recruiters fail because they sell the brokerage instead of solving the agent's specific 3 a.m. nightmare.
Real estate
#real-estate
Real estate
fromwww.housingwire.com
1 day ago

Real Brokerage adds 65-agent Equity Realty Group in Phoenix

The Real Brokerage Inc. expands in Phoenix by adding Randy Anaya and his 65-agent team, Equity Realty Group, enhancing its market presence.
SF real estate
fromwww.housingwire.com
16 hours ago

Nearly 1 in 2 home listings cut prices in Florida, Arizona

Arizona and Florida lead in home price reductions, reflecting significant market adjustments with over $119 billion in affected inventory.
LA real estate
fromtherealdeal.com
3 days ago

SoCal's high end continues to lurch amid shifting dynamics

L.A.'s high-end real estate market is quieter, with price reductions but increased smaller transactions, while Newport Coast remains a top market despite price drops.
Growth hacking
fromInman
2 weeks ago

The real reason agents plateau (and 5 ways to break through)

Psychological shifts are crucial for real estate agents to overcome barriers and achieve extraordinary success.
Real estate
fromwww.housingwire.com
1 day ago

Real Brokerage adds 65-agent Equity Realty Group in Phoenix

The Real Brokerage Inc. expands in Phoenix by adding Randy Anaya and his 65-agent team, Equity Realty Group, enhancing its market presence.
#housing-market
Real estate
fromFortune
10 hours ago

The housing market has been frozen for 3 years. Here's why this spring could finally change that | Fortune

The U.S. housing market shows early signs of recovery as first-time buyers return and affordability improves.
fromFortune
4 days ago
SF real estate

In this buyer's market, one home seller took an offer $10,000 below asking price, covered $5,000 in closing costs, and paid for $12,000 in repairs | Fortune

NYC real estate
fromSFGATE
2 days ago

Locked Out: 3 Housing Buzzwords, Decoded

The housing market is challenging for first-time buyers due to a shortage of starter homes and rising costs.
Real estate
fromFortune
10 hours ago

The housing market has been frozen for 3 years. Here's why this spring could finally change that | Fortune

The U.S. housing market shows early signs of recovery as first-time buyers return and affordability improves.
SF real estate
fromFortune
4 days ago

In this buyer's market, one home seller took an offer $10,000 below asking price, covered $5,000 in closing costs, and paid for $12,000 in repairs | Fortune

The war with Iran is increasing mortgage rates, complicating the housing market and potentially dampening home sales during the busy spring season.
Real estate
fromwww.housingwire.com
1 day ago

Housing market crash unlikely despite war, high rates

Housing demand remains strong despite rising mortgage rates, with no historical precedent for price crashes without distressed sellers.
Marketing
fromwww.housingwire.com
2 days ago

Thad Wong: The pre-market listings fight moved on when Zillow changed course

Sophisticated pre-marketing strategies, like product drops, create buzz and demand, benefiting various industries including real estate.
#mortgage-rates
Remodel
fromwww.businessinsider.com
5 days ago

We bought a house with a 2.5% mortgage rate a few years ago. Our family's much bigger now, but moving is not an option.

Rising mortgage rates since 2019 have made moving to a larger home financially challenging for families.
Real estate
fromwww.housingwire.com
15 hours ago

Mortgage applications drop as refi, purchase demand weakens

Higher mortgage rates and economic uncertainty continue to depress mortgage applications, with refinance activity at its lowest since December 2025.
Remodel
fromwww.businessinsider.com
5 days ago

We bought a house with a 2.5% mortgage rate a few years ago. Our family's much bigger now, but moving is not an option.

Rising mortgage rates since 2019 have made moving to a larger home financially challenging for families.
Real estate
fromwww.housingwire.com
15 hours ago

Mortgage applications drop as refi, purchase demand weakens

Higher mortgage rates and economic uncertainty continue to depress mortgage applications, with refinance activity at its lowest since December 2025.
Deliverability
fromMiami Herald
6 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.
Marketing
fromEntrepreneur
5 days ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
Real estate
fromwww.housingwire.com
19 hours ago

Borrowers have a new agent. Is your organization built for it?

AI is shifting negotiating power from lenders to borrowers, requiring institutions to adapt or risk losing competitive advantage.
fromBusiness Matters
2 days ago

Commercial Lease Sydney Terms Explained (Rent, Outgoings, Incentives)

Rent in a commercial lease is not just a single figure; it can be gross, net, or semi-gross, each affecting overall financial commitments differently.
Real estate
Retirement
fromSubstack
3 weeks ago

Can I Afford to Move #2: Is Draining Our Savings to Buy a Home a Bad Idea?

Depleting savings to purchase a home increases financial risk, but may be acceptable if income is stable and savings discipline is strong.
Marketing tech
fromEntrepreneur
3 weeks ago

Is It Finally Time to Put Homebuyers First in Real Estate Tech?

Proptech startups prioritized revenue from real estate agents and brokerages rather than end-users, resulting in technology that optimizes intermediary efficiency instead of consumer benefit.
Real estate
fromwww.housingwire.com
2 days ago

Presupposition is the mistake: Why housing marketing doesn't meet the bar

Marketing in housing fails to create demand, assuming people desire homeownership without addressing their actual preferences for flexibility and freedom.
LA real estate
fromtherealdeal.com
4 weeks ago

Ultra-luxury buyers hold upper hand in LA as agents make sense of new normal

The ultra-luxury real estate market shifted from a seller's market to a buyer's market in 2025, with increased price reductions and longer listing times despite continued high-value sales.
Boston real estate
fromFast Company
3 weeks ago

The housing market's hottest week is coming-and sellers who miss it could lose out on $26K

Spring 2026 housing market conditions are improving with lower mortgage rates and favorable selling conditions, particularly during mid-April when homes sell faster and at higher prices.
#first-time-homebuyers
Real estate
fromwww.housingwire.com
3 weeks ago

How agents are helping young homebuyers beat fears, finances

First-time homebuyers purchasing by age 30 accumulate $119,000 more net worth by age 50 than those waiting until their 40s, yet median first-time buyer age has risen from 30 to 40 since 1990 due to affordability challenges.
Real estate
fromwww.housingwire.com
3 weeks ago

How agents are helping young homebuyers beat fears, finances

First-time homebuyers purchasing by age 30 accumulate $119,000 more net worth by age 50 than those waiting until their 40s, yet median first-time buyer age has risen from 30 to 40 since 1990 due to affordability challenges.
East Bay real estate
fromwww.berkeleyside.org
1 month ago

The real estate brokerage behind your agent matters more than you might think

Major real estate consolidation creates a choice between large national brokerages and independent local firms, with local expertise offering significant advantages in cost savings and neighborhood knowledge.
fromwww.housingwire.com
6 days ago

Mortgage lenders ramp up homebuilder divisions

Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business.
Real estate
Real estate
fromwww.housingwire.com
1 week ago

AI can accelerate real estate transactions But it can't replace the professional work that protects property rights

Artificial intelligence is enhancing efficiency in the title industry, but professional expertise remains essential for ensuring clear property ownership.
fromwww.mercurynews.com
2 months ago

Busy buyer and seller pull off another apartment deal in South Bay

The just-bought Sunnyvale housing property is at 870 and 874 East El Camino Real in Sunnyvale and was purchased for $76.9 million, according to documents filed on Jan. 9 with the Santa Clara County Recorder's Office. The new owner of the 184-unit Sunnyvale apartment hub is a group affiliated with New Jersey-based PGIM, the global investment management unit of life insurance company Prudential Financial, and Bay Area-based Interstate Equities Corp. The seller of the Sunnyvale residential complex was Singapore-based Mapletree, the county records show.
East Bay real estate
fromRedfin | Real Estate Tips for Home Buying, Selling & More
2 weeks ago

What Happens If You Need to Move Soon After Buying a Home?

"When deciding whether to sell quickly or rent out the home, many homeowners underestimate the logistics involved with moving only part of their belongings or staging while relocating. Storage may seem like a simple add-on, but it actually introduces multiple steps, additional labor, and can significantly increase costs, sometimes even doubling them."
Real estate
Real estate
fromwww.housingwire.com
2 weeks ago

Lower rates aren't enough: What mortgage lenders and servicers must do to set spring homebuyers up for long-term success

Interest rates easing may improve buyer sentiment, but sustainable homeownership relies more on managing cash flow than just lower rates.
Real estate
fromwww.housingwire.com
2 weeks ago

Compass, Rocket, Redfin urge MLSs to allow seller-directed pre-marketing

Real estate professionals must prioritize seller-directed marketing decisions over MLS requirements, and brokers should defend agents penalized for following client instructions.
Real estate
fromwww.housingwire.com
3 weeks ago

Real estate success is shifting beyond sales volume

Real estate success now depends on consistency, relationships, and reliability rather than transaction volume alone, as informed clients and transparent markets demand dependable service.
#california-housing
fromSFGATE
2 months ago
SF real estate

Over-asking offers are becoming rarer nationwide. California is the exception.

fromSFGATE
2 months ago
SF real estate

Over-asking offers are becoming rarer nationwide. California is the exception.

Real estate
fromwww.housingwire.com
3 weeks ago

Why most brokerages scale for revenue but fail to profit

Brokerages often scale revenue without scaling profitability, increasing operational strain while appearing successful through higher GCI and agent counts.
#private-listings
fromwww.housingwire.com
3 weeks ago
Real estate

Private listings are polarizing real estate, here is a path forward

Private listings create financial incentives for brokerages to keep homes off the MLS and sell in-house, earning both sides of commission, which must be transparently disclosed to sellers.
Real estate
fromwww.housingwire.com
3 weeks ago

HannaList adds fuel to the escalating private listings war

Major brokerages are creating private listing networks that keep properties off the MLS initially, risking fragmentation similar to commercial real estate where centralized listing platforms don't exist.
Real estate
fromwww.housingwire.com
3 weeks ago

Private listings are polarizing real estate, here is a path forward

Private listings create financial incentives for brokerages to keep homes off the MLS and sell in-house, earning both sides of commission, which must be transparently disclosed to sellers.
Real estate
fromwww.housingwire.com
3 weeks ago

HannaList adds fuel to the escalating private listings war

Major brokerages are creating private listing networks that keep properties off the MLS initially, risking fragmentation similar to commercial real estate where centralized listing platforms don't exist.
Real estate
fromwww.housingwire.com
4 weeks ago

What real estate agents need to know about the Spring housing market

Employment data influences housing activity through household confidence and purchasing power, but mortgage rates are primarily driven by Treasury yields and inflation expectations rather than individual jobs reports.
fromRedfin | Real Estate Tips for Home Buying, Selling & More
1 month ago

Counteroffers in Real Estate: A Buyer's Guide to Smart Negotiation

A counteroffer is the seller's response to your original offer, proposing different terms instead of accepting it outright. This might include a higher purchase price, a different closing date, shorter contingency timelines, or changes to repair requests and credits. Once a counteroffer is presented, your original offer is no longer active.
Real estate
Real estate
fromwww.housingwire.com
1 month ago

6 Deal-saving Business & Negotiation Strategies from a $1.7B Broker

Home purchase cancellations increased 31% since 2017, with some markets experiencing 21% cancellation rates, requiring agents to develop strong business and negotiation skills to close deals successfully.
Real estate
fromwww.housingwire.com
1 month ago

REMAX President Chris Lim on real estate's inflection moment

REMAX expanded globally to 148,660 agents with 7.9% international growth offsetting domestic declines, while new leadership emphasizes scale advantages and AI productivity tools to support agent retention.
fromwww.housingwire.com
1 month ago

MLS exposure vs private listings, why full disclosure matters

When a home is listed on the MLS, that property information is immediately available to virtually every real estate agent in the market who is an MLS member, and by extension, to every serious buyer working with an agent who has access to the MLS. By extension, literally all online real estate portals buyers and sellers have come to enjoy pulling their data from it.
Real estate
Real estate
fromwww.housingwire.com
2 months ago

Are you selling the rate or building relationships?

Loan officers succeed by educating borrowers on multiple loan options and aligning choices with borrowers' long-term financial goals, not by simply selling today's rate.
Real estate
fromwww.housingwire.com
2 months ago

Best practices for real estate buyer-broker agreements take shape

Brokerages implemented rapid, standardized training, tech-integrated disclosures, and layered audits nationwide to ensure compliance with buyer representation and compensation practice changes.
Real estate
fromIndependent
1 month ago

'I bid 50,000 over the guide price... Was the rival buyer even real?'

Buyer fears being gazumped after going sale agreed following suspicious matched bids by an anonymous rival and potential developer interest.
Real estate
fromBoston.com
1 month ago

For Sale by Owner: Should you attempt to sell your own house?

Selling a home FSBO can save significant commission costs but is complex, time-consuming, and often results in lower sale prices compared with agent-assisted sales.
Real estate
fromSFGATE
2 months ago

How to Buy a House in the Winter (Yes, It's Possible)

Buyers can leverage the winter slow season for lower listing prices and favorable mortgage opportunities by securing preapproval, comparing lenders, and asking about float-down options.
Real estate
fromwww.housingwire.com
2 months ago

Does lead diversion help buyers, or does it undermine agent accountability?

Listing agents who earn listings must be accessible and accountable; failures are service issues requiring enforcement, not portals diverting consumer leads.
fromFast Company
2 months ago

Housing markets where homebuyers are gaining power heading into spring 2026

When assessing home price momentum, believes it's important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate pricing softness or weakness. Conversely, a rapid decline in active listings beyond seasonality could suggest a market that is heating up. Since the national Pandemic Housing Boom fizzled out in 2022, the national power dynamic has slowly been shifting directionally from sellers to buyers.
Real estate
Real estate
fromBoston Condos For Sale Ford Realty
1 month ago

Why I'm Able To Provide 60% Boston Condo Buyer Rebate From My Commission Boston Condos For Sale Ford Realty

Offer buyers a 60% commission rebate by replacing high-cost labor and overhead with AI-driven, automated, scalable systems, passing substantial savings to buyers.
fromIrish Independent
1 month ago

Auction process often results in buyers overbidding for properties, ESRI study finds

It found that the buying process in Ireland is marked by auctions that induce overbidding. There is also widespread misunderstanding among homebuyers of rights and responsibilities, and increasing delays after sales are agreed, according to the ESRI research. The study, which was funded by the Competition and Consumer Protection Commission (CCPC), draws on a nationally representative survey of 800 adults. The ESRI's Behavioural Research Unit carried out an auction experiment to test how bidding behaviour changes when people face different bidding systems.
Real estate
Real estate
fromwww.housingwire.com
2 months ago

9 red flags real estate agents that indicate slipping business

Gradual declines in a real estate business signal specific breakdowns; identify warning signs early and correct lead generation, follow-up, pricing, presentation, and exposure.
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