#segment

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TechCrunch
7 months ago
Startup companies

With Twilio under activist pressure, Segment could be put up for sale | TechCrunch

Twilio is considering selling Segment after slow growth and CEO's exit.
Activist investors exert pressure on Twilio to divest assets for shareholder value. [ more ]
The Drum
8 months ago
Marketing

Deciphering gen Z: Targeting and segmentation must evolve with the times

Old-school segmentation methods are ineffective in understanding and engaging with Gen Z.
Gen Z's diverse and complex personalities require a more sophisticated approach to marketing. [ more ]
Social Media Today
8 months ago
Marketing

A Simple Guide to B2B Social Media Marketing [Infographic]

Research and segmentation are key to a successful B2B social media marketing strategy.
Targeted messaging for different types of consumers is crucial. [ more ]
Social Media Today
8 months ago
Marketing

A Simple Guide to B2B Social Media Marketing [Infographic]

This will help.The team from SEMRush have put together a new guide to B2B social media marketing, though most of the points noted here could be applied to any comprehensive social media strategy.
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