Francis Kurkdjian, Dior's nose, faces the biggest challenge of his career: The relaunch of Sauvage perfumeFrancis Kurkdjian emphasizes brand integrity over public opinion in evaluating product success, especially in relaunching Dior's Sauvage perfume.
A Closer Look at the Innovation Inside Dior's New CologneDior Sauvage Eau Forte is innovative, being the first alcohol-free men's fragrance by Dior, transforming perceptions of fresh colognes.
Francis Kurkdjian, Dior's nose, faces the biggest challenge of his career: The relaunch of Sauvage perfumeFrancis Kurkdjian emphasizes brand integrity over public opinion in evaluating product success, especially in relaunching Dior's Sauvage perfume.
A Closer Look at the Innovation Inside Dior's New CologneDior Sauvage Eau Forte is innovative, being the first alcohol-free men's fragrance by Dior, transforming perceptions of fresh colognes.