#sales-training

#sales-training

In today's hypercompetitive business environment, sales remain the lifeblood of every corporate enterprise. Yet, despite its critical role, research reveals that a significant percentage of sales professionals are not adequately equipped to meet ever-evolving customer demands. This gap underscores the increasing importance of sales training as a structured approach to improving employee capability, enhancing customer engagement, and ultimately driving revenue growth.

Level 4 of the Kirkpatrick model-Results-represents the ultimate measurement challenge: connecting learning activities to tangible business outcomes. But here's where traditional approaches often fall short. They treat Level 4 as a single, monolithic concept when, in reality, business impact measurement requires a nuanced understanding of which metrics matter for different types of training interventions. Not all business metrics are created equal, and the wrong choice can derail your ROI measurement efforts before they begin.

COVID hit nine months into my role and I was cold calling in my childhood bedroom all alone without any support. That's when I started sharing sales tips and videos of me live cold calling on TikTok. Very quickly, I realized there was a whole lot of other people in the same boat as me. So, I launched SellingSara about 11 months ago.

Many sales training courses are ineffective because they're impractical and aren't personalized. They have generic content that fails to address your team's unique challenges and selling environment.

Roleplay has long been a proven technique to boost learning retention by encouraging active participation and experiential learning, ultimately enhancing sales performance.