50% of B2B marketers won't reach 2024 goals | MarTechOver 50% of B2B marketers likely to miss goals this year; alignment improves outcomes significantly.
Why the MQL model is failing B2B marketing and what to use instead | MarTechMQL is an outdated metric that misaligns B2B teams and fails to reflect modern buyer behavior.
Maximizing your B2B spend: Is account-based marketing worth it? | MarTechTargeted approach with ABM focuses on high-value accounts for personalized marketing.ABM benefits include improved targeting, enhanced personalization, increased sales, and aligning sales and marketing teams.
50% of B2B marketers won't reach 2024 goals | MarTechOver 50% of B2B marketers likely to miss goals this year; alignment improves outcomes significantly.
Why the MQL model is failing B2B marketing and what to use instead | MarTechMQL is an outdated metric that misaligns B2B teams and fails to reflect modern buyer behavior.
Maximizing your B2B spend: Is account-based marketing worth it? | MarTechTargeted approach with ABM focuses on high-value accounts for personalized marketing.ABM benefits include improved targeting, enhanced personalization, increased sales, and aligning sales and marketing teams.
Council Post: 7 Game-Changing Moves To Maximize Your Leftover Thought Leadership FundsThought leadership connected to consumer values is vital for brand loyalty and purchasing decisions.Investing in team upskilling and alignment can drive significant business benefits.
How to align sales and marketing for revenue growth | MarTechSales and marketing misalignment hinders revenue growth due to lack of collaboration and shared goals.