Council Post: 7 Game-Changing Moves To Maximize Your Leftover Thought Leadership FundsThought leadership connected to consumer values is vital for brand loyalty and purchasing decisions.Investing in team upskilling and alignment can drive significant business benefits.
50% of B2B marketers won't reach 2024 goals | MarTechOver 50% of B2B marketers likely to miss goals this year; alignment improves outcomes significantly.
How to align sales and marketing for revenue growth | MarTechSales and marketing misalignment hinders revenue growth due to lack of collaboration and shared goals.
50% of B2B marketers won't reach 2024 goals | MarTechOver 50% of B2B marketers likely to miss goals this year; alignment improves outcomes significantly.
How to align sales and marketing for revenue growth | MarTechSales and marketing misalignment hinders revenue growth due to lack of collaboration and shared goals.
Maximizing your B2B spend: Is account-based marketing worth it? | MarTechTargeted approach with ABM focuses on high-value accounts for personalized marketing.ABM benefits include improved targeting, enhanced personalization, increased sales, and aligning sales and marketing teams.