fromMarTech2 months agoMarketing techWhy the MQL model is failing B2B marketing and what to use instead | MarTech
fromMarTech2 months agoMarketing techWhy the MQL model is failing B2B marketing and what to use instead | MarTech
fromMarTech1 month ago7 reasons your conversion metrics look great - but your sales don't | MarTechWhen marketers prioritize top-of-funnel events as conversions, it distorts the true cost of leads and impacts overall marketing ROI.Marketing tech
