Leverage Email Marketing: Boost Your ROI with These StatsEmail marketing's ROI can be elusive to track accurately but has a high average return of $36 for every dollar spent in 2024.
Council Post: Hard Truths Every CMO Must FaceCMOs often struggle to prove the value of marketing efforts, necessitating a focus on translating marketing's impact into financial terms for increased staying power.
Amplified Intelligence Launches New Self-Serve Measurement ToolAgencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution.
3 Metrics That Matter When Measuring the ROI of Your PR | EntrepreneurTracking ROI in PR campaigns involves utilizing tools to evaluate impact across website, social media, and press categories.