#retail-media-solutions

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Quartz
1 month ago
Marketing

JPMorgan Chase is about to let advertisers target customers based on their spending

Chase Bank is launching a retail media platform to market to its 80 million customers using their spending data.
Chase Media Solutions will target users with personalized offers, leveraging transaction data to reach different customer segments. [ more ]
Digiday
2 months ago
Marketing

Why retail media's future depends on first-party data integration and accuracy

CPGs and retailers should strategically use first-party data for loyalty programs, personalized content, retail media, and data monetization.
Marketers are moving towards in-house identity building to maximize control over data and drive transformative strategies. [ more ]
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