#retail-media-networks-disruption

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#ai-chatbots-and-e-commerce #search-advertising-market-shift #consumer-behavior-and-shopping-trends
E-Commerce
fromDigiday
2 days ago

How AI could disrupt retail media's $38 billion search ad market

AI chatbots with shopping integrations and ad products threaten retail media networks' $69.33 billion U.S. ad business by redirecting consumer traffic and search spending away from retailer-owned sites.
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