#retail-media-market

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Advertising Could Gobble Up The Grocery Business | AdExchanger

The high concentration of the retail media market poses challenges for mid- and long-tail retailers.
Driving sustainable growth in retail media networks depends on attracting share from brands' media budgets.

Symbiosys, an adtech startup led by former Google and Microsoft exec, raises $9M

Symbiosys, an advertising tech startup, raised $9 million in a Series A funding round led by Fuse.
The company aims to help retailers sell off-site advertising and align performance marketing efforts between brands and retailers.
Symbiosys offers real-time reporting, analytics, and collaborative bidding technology for off-site product ad campaigns.

Instacart is betting on YouTube to turbocharge its $871M ad business

Instacart partners with brands for targeted YouTube ads using shopper data.
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