#reliable-information

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The Drum
2 months ago
Marketing

The Drum

Organic search optimization is becoming more relevant due to a crisis of trust in online sources.
Major search platforms are re-emphasizing the value of trusted expert content, opening up organic search as a channel for consumers. [ more ]
New York Post
4 months ago
Marketing

TikTok is the new Google for Gen Z as users seek out influencers for answers on everything from medical advice to Gaza war

64% of Gen Zers are using TikTok as a search tool
TikTok's video format and relatable content are preferred over Google [ more ]
www.nytimes.com
4 months ago
New York City

He Died in a Tragic Accident. Why Did the Internet Say He Was Murdered?

Google search results can be unreliable when it comes to finding accurate information about a tragic event.
The family and friends of a victim may be frustrated and confused by the misinformation and inaccuracies they encounter online. [ more ]
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