Adweek
7 months agoMarketing
Why Doritos Is Evolving Its 'Bold' Brand Platform
Doritos is introducing a new brand platform called 'For the Bold in Everyone' to appeal to a multi-generational audience.
The first global campaign under this new platform tells the story of a grandmother and grandson and their shared passion for monster cars.
The campaign will initially run in Australia and European markets before expanding globally throughout the year. [ more ]