Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business.
Jason Abrams has dedicated his career to helping agents and broker owners build businesses worth owning and lives worth living. He understands that in order to live your best life, you must give your best effort to the parts that matter most.
Our top KW-affiliated agents tell me continually that real estate has always been a relationship business. What's changed is where those relationships are formed, nurtured and reinforced. Today, social media is one of the most powerful relationship platforms for building and sustaining relationships in real estate. But despite constant platform changes, algorithm updates and new tools, the agents and businesses seeing real growth aren't chasing shortcuts. They're building trust through each connection, which leads to scale.
I don't ever want to think of this as a popularity contest, Palmquist said. I want it to be a way that agents can experience and be introduced to new technology, whether that's in additional types of writing or other ways that we showcase something. I think that by having interviews as a function of the website, showcasing their tech stack, that gives real estate agents in the industry a roadmap to say, I'm going to follow this, or I'm going to emulate this.'
This launch of a Redfin app in ChatGPT is our way of making home search easier and better as more people use AI platforms to get important information, Ariel Dos Santos, Redfin's senior vice president of product and design, said in a statement. We believe this additional entry point into our listings and data will make home searchers' lives easier, and the experience aligns with our goal of making home search less about filters and more conversational.
During the fourth quarter of 2025, residential revenue was up 8% annually to $428 million, mortgage revenue rose 39% on a yearly basis to $57 million and the rentals sector recorded a 45% year-over-year increase in revenue. For the full year 2025, the residential sector generated $1.704 billion in revenue, up 7% annually, while the mortgage operation generated $199 million in revenue, up 37% compared to the year prior.
Lofty AOS coordinates a suite of AI agents that operate simultaneously. One assistant prioritizes tasks tied to lead management. A sales-focused agent engages and qualifies leads, generates call scripts and analyzes sales calls while a social media agent creates and manages content strategies, including scheduling and posting. The system also includes a homeowner-focused agent that adds to contact databases and automates valuation-based outreach aimed at potential sellers.
As investors become more sophisticated and debt service coverage ratio (DSCR) lending continues to grow, the appraisal has moved from a back-office requirement to a central risk-control mechanism, especially for income-driven loans. STR income does not behave like traditional rental income; yet, it is often evaluated using tools and assumptions designed for long-term leases. When nightly pricing, seasonality, operational intensity and regulatory exposure enter the equation, the old appraisal playbook starts to break down.
One of these options is buying a home at auction. Buying at auction can move faster than a traditional sale, but it also offers fewer protections for buyers. If you've never heard of buying a house at auction, this Redfin article will outline the process for you. We'll answer your questions about how real estate auctions work and what to bring on auction day.