Modern neuroscience reveals emotions are essential to rationality, contradicting the idea that reason always overrides emotion.
Societal and institutional frameworks have yet to adapt to this new understanding of the role of emotions in decision-making.
Talking Trump and Economics With Joseph Stiglitz in Sydney
Joseph Stiglitz, a prominent economist, challenges the notion of free markets always being rational by highlighting how they can favor some more than others.
Council Post: Marketing Psychology: How To Balance Emotion And Rationality
Balancing emotional resonance and rational appeal is crucial for successful marketing campaigns.