#qualitative-methods

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AI bots could be a new tool to get people to be open about their feelings

AI chatbots can be used effectively in qualitative research to engage participants about their views on election issues.
AI technology offers innovative approaches to public opinion measurement.

Highlights from UXRConf 2024

A successful UX research approach requires a mix of qualitative and quantitative methods, thinking in terms of probabilities and pursuing new research questions.

How to run a successful focus group - LogRocket Blog

Market research is crucial for making informed decisions about new products and features.
Focus groups are a popular qualitative method for gathering insights, feedback, and experience about a topic or product.
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