According to Hisense, ULED (or Ultra LED) is the company's proprietary 'ultimate viewing experience' that combines 20 different patents to create the most vivid and true-to-life viewing experience.
"The TV delivers stunning picture quality with vibrant colors and sharp contrast. Its Quantum Dot technology makes visuals pop, especially in 4K content. The smart features are responsive and intuitive, with easy access to streaming apps."