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#creator-economy #influencer-marketing #youtube #social-media #digital-marketing #content-strategy
#youtube
Media industry
fromTheankler
16 hours ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.
Media industry
fromAdExchanger
6 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Media industry
fromDigiday
2 weeks ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Media industry
fromTheankler
16 hours ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.
Media industry
fromAdExchanger
6 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Media industry
fromDigiday
2 weeks ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
more#youtube
#content-marketing
Marketing
fromThedrum
2 hours ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Marketing
fromThedrum
2 hours ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
more#content-marketing
Marketing tech
fromTechCrunch
2 hours ago

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.
#linkedin
Social media marketing
fromInc
1 day ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
Social media marketing
fromInc
3 weeks ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Social media marketing
fromInc
1 day ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
Social media marketing
fromInc
3 weeks ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
more#linkedin
Growth hacking
fromEntrepreneur
1 day ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
Women
fromThedrum
1 day ago

Influencer's Female Leaders: In Conversation With

The role of women in media has evolved, with significant increases in representation and leadership positions in recent years.
#social-media
Digital life
fromForbes
3 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Online marketing
fromForbes
2 weeks ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Digital life
fromForbes
3 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Online marketing
fromForbes
2 weeks ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
more#social-media
Vue
fromForbes
2 days ago

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.
European startups
fromThedrum
3 days ago

impact.com appoints a raft of new Business Development Representatives as the technology company's client roster grows by more than 50%

impact.com expands its team in EMEA following a $150 million investment to enhance partnership automation technology.
#mrbeast
Media industry
fromDigiday
1 week ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Media industry
fromEntrepreneur
1 week ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Media industry
fromDigiday
1 week ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Media industry
fromEntrepreneur
1 week ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
more#mrbeast
Music
fromAV Club
1 week ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
#creator-economy
Social media marketing
fromDigiday
1 day ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Growth hacking
fromHubspot
6 days ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Media industry
fromForbes
1 day ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
Social media marketing
fromDigiday
1 day ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Growth hacking
fromHubspot
6 days ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Media industry
fromForbes
1 day ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
more#creator-economy
Marketing
fromInc
1 day ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
Marketing tech
fromThedrum
1 day ago

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.
Growth hacking
fromEntrepreneur
2 days ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Online marketing
fromThedrum
3 days ago

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.
fromEntrepreneur
1 day ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
#creator-marketing
Marketing tech
fromExchangewire
2 days ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
Marketing
fromInc
3 weeks ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing tech
fromExchangewire
2 days ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
Marketing
fromInc
3 weeks ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
more#creator-marketing
Marketing
fromForbes
2 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Social media marketing
fromVogue
1 day ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
fromInc
1 day ago

The Brand Storytelling Trend: Why It's Happening and How to Win at It

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
Marketing
#pinterest
more#pinterest
Social media marketing
fromThe Village Voice
1 day ago

Sarthak Trikha Knows What Needs to Happen When a Viral Page Disappears Overnight - The Village Voice

Internet success can vanish quickly, highlighting the fragility of online presence and the importance of adaptability.
#influencer-marketing
Marketing
fromThedrum
2 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
2 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
fromDigiday
1 month ago
Podcast

How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones

Boston food
fromInc
1 month ago

How ShopMy Became One of the Creator Economy's Big Winners

Tiffany Lopinsky leveraged her experience as a content creator to build ShopMy, an affiliate platform connecting creators with brands, scaling it to $1 billion in annual transactions and a $1.5 billion valuation.
Marketing
fromDigiday
3 weeks ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing
fromThedrum
2 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
2 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Podcast
fromDigiday
1 month ago

How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones

Selling an influencer agency involves understanding market dynamics, transparency, and the unique challenges faced by female founders.
Marketing
fromHer Campus
6 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Marketing
fromDigiday
3 weeks ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
more#influencer-marketing
Marketing tech
fromwww.marketingdive.com
3 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Media industry
fromwww.independent.co.uk
2 days ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.
Business
from24/7 Wall St.
3 weeks ago

TikTok Entrepreneur Earning $200K Asks About Quitting His Job. Ramsey Says Do It But Warns Platform Will Die

A TikTok Shop selling sports cards generated $700,000 in revenue, but faces platform risk as its primary income source.
Marketing tech
fromInman
2 days ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.
#tiktok
Social media marketing
fromPR Daily
2 days ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Social media marketing
fromPR Daily
2 days ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
more#tiktok
Marketing tech
fromAdExchanger
3 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Social media marketing
fromInc
2 days ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
Marketing
fromDigiday
6 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Online marketing
fromEntrepreneur
2 weeks ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
Social media marketing
fromThedrum
5 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
fromTipRanks Financial
2 weeks ago

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.
Media industry
fromThedrum
1 week ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
#social-media-marketing
Online marketing
fromAol
3 weeks ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
Social media marketing
fromForbes
2 weeks ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
fromForbes
2 months ago
Marketing

How To Build A New Brand On Social Media Without Overspending

Early-stage, budget-conscious brands should prioritize clear, authentic short-form content on LinkedIn and other platforms, using simple design tools and amplifying top-performing videos with modest ads.
fromForbes
2 months ago
Marketing

Here's Why Even 'Boring' Small Businesses Need Social Media Marketing

Small, 'boring' businesses should use social media to build trust, increase discoverability, and drive sales through social proof and consistent presence.
Online marketing
fromAol
3 weeks ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
Social media marketing
fromForbes
2 weeks ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
more#social-media-marketing
Venture
fromBusiness Insider
1 month ago

MrBeast is laying the groundwork for a new business helping others with ads and marketing

MrBeast filed trademark applications to expand into advertising, marketing, and creator services beyond his YouTube content business.
Podcast
fromRAIN News
1 month ago

"Never been bigger"

The Infinite Dial's 28th annual survey reveals 57% of Americans use generative AI, with AI users consuming significantly more online audio, podcasts, and social media than non-users.
#video-marketing
Growth hacking
fromEntrepreneur
1 month ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
Growth hacking
fromEntrepreneur
1 month ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
more#video-marketing
Mental health
fromPsychology Today
1 month ago

Jimmy Sotos on Catching Up and Going Viral Overnight

Jimmy Sotos transitioned from basketball identity to overnight TikTok fame, experiencing pressure to maintain algorithmic visibility while grappling with loss of athletic purpose.
Venture
fromBusiness Insider Africa
2 months ago

From silence to $900m: How TikTok king from Senegal, Khaby Lame, built a global business empire

Khaby Lame converted massive social media fame into lasting corporate value by centralising his brand and becoming a controlling shareholder in the public company commercialising his influence.
Startup companies
fromSupercar Blondie
2 months ago

The first YouTube video ever posted has made an unbelievable amount of money

YouTube began as a platform for ordinary moments; the first 19-second upload exemplified that origin and the founder's reward came from ownership, not direct monetization.
Social media marketing
fromAol
1 month ago

This YouTuber Made One Million Dollars Selling Coffee in Half an Hour

Emma Chamberlain leveraged her YouTube audience's trust in her coffee preferences to launch Chamberlain Coffee in December 2019, generating $1 million in sales within 30 minutes through direct-to-consumer sales without traditional retail or marketing.
Online marketing
fromThedrum
1 month ago

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
1 month ago

Creator Corner: Staples Baddie, Alysa Liu, Punch Monkey, Plus More Social Media Standouts | Muse by Clios

Kaeden Rowland has made shopping at Staples well, cool! A print specialist at one of the store's locations in upstate New York, this 22-year-old regularly posts videos of herself on the job. We watch her make cat mugs and help people strike the best poses for passport photos. She's the opposite of corporate-and that connects.
Social media marketing
Social media marketing
fromEntrepreneur
1 month ago

How Instagram Collabs Fast-Track Your Personal Brand Growth

Instagram collaborations build multidimensional personal brands, enhance online presence, and improve Google search visibility through authentic partnerships and shared content.
fromThedrum
1 month ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
Social media marketing
fromInc
1 month ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
Marketing
fromEntrepreneur
1 month ago

Why the Smartest Brands Are Becoming Media Companies

Brands must earn attention through emotionally resonant storytelling and episodic, platform-native entertainment rather than through interruptive, repetitive advertising.
Social media marketing
fromEntrepreneur
2 months ago

This Is How Solo Creators Stop Posting to Silence and Hit Over 50,000 Views Without The Guesswork

A new ChatGPT Agent autonomously identifies early breakout signals across platforms and translates them into high-confidence, trend-forward content strategies that accelerate creator traction.
Social media marketing
fromSupercar Blondie
2 months ago

Australian buys 5,000,000 YouTube views to see if would help his channel and has one clear verdict

Paying for views inflates numbers but rarely produces meaningful engagement or sustained channel growth; platform ads give better reach but still deliver limited watch-time and retention.
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