Exchangewire1 month agoMarketingResearch by Amplified Intelligence, RED C, & TAM Ireland, Finds TV Delivers High Active Engagement62% of viewers engage with TV ads TV advertising increases likelihood to buy by 30% [ more ]
The Drum4 months agoMarketingHow marketers can make sense of consumer behaviors in the 'messy middle'The 'Marketing in the messy middle' research explores how behavioral science can be applied in real-world marketing scenarios. The research shows that the path to purchase is messy and non-linear, with two distinct mindsets at play: exploration and evaluation. [ more ]