#puma--a24-projects

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#puma
fromDigiday
2 days ago
Marketing tech

Puma's AI head says the brand is still giving 'the keys to the consumer' as it invests in digital concierge

fromWWD
4 weeks ago
Brooklyn

Puma Reveals International Soccer Kits With New York Celebration

Puma launched new international soccer kits for 11 nations in Brooklyn, celebrating culture and community ahead of FIFA World Cup 2026.
fromESPN.com
4 weeks ago
Fashion & style

Rating Puma's 2026 World Cup away shirts: Portugal, Senegal, Morocco and more

Puma has launched away shirts for 11 national teams ahead of the 2026 FIFA World Cup.
Marketing tech
fromDigiday
2 days ago

Puma's AI head says the brand is still giving 'the keys to the consumer' as it invests in digital concierge

Puma is integrating AI technology to enhance customer experience and aims to regain market growth after recent financial losses.
Paris food
fromwww.fourfourtwo.com
3 weeks ago

On the ground with three World Cup legends for Puma's kit block party in New York City

Puma launched new World Cup kits for 11 nations in Brooklyn, featuring cultural designs and a celebration with fans, influencers, and football legends.
fromWWD
4 weeks ago
Brooklyn

Puma Reveals International Soccer Kits With New York Celebration

Fashion & style
fromESPN.com
4 weeks ago

Rating Puma's 2026 World Cup away shirts: Portugal, Senegal, Morocco and more

Puma has launched away shirts for 11 national teams ahead of the 2026 FIFA World Cup.
Marketing
fromThedrum
2 hours ago

Social for Good: How Allbirds Leverages Social Media to Amplify, Engage, and Drive Sustainable Change

Allbirds exemplifies how businesses can achieve success through sustainability and social responsibility in their operations and marketing strategies.
Graphic design
fromForbes
1 day ago

Google Pixel And Highsnobiety Build A Talent Pipeline For Fashion

The Pixel Institute of Fashion and Technology aims to support emerging designers by integrating technology into sustainable business practices.
Fashion & style
fromwww.theguardian.com
2 days ago

Luxury to high street jeans: can you tell the difference?

Denim fashion is thriving, with luxury and affordable brands gaining popularity, highlighting differences in quality and sustainability.
#ai
fromFuturism
3 days ago
Venture

What It Really Means That a Failing Shoe Brand "Pivoted to AI" and Its Stock Soared 700 Percent

Allbirds pivots to AI, rebranding as NewBird AI, leading to a 700% stock surge despite previous financial struggles.
fromFortune
3 days ago
NYC startup

From wool sneakers to GPUs: Allbirds' desperate AI pivot and 600% stock surge, explained | Fortune

Allbirds is pivoting to AI infrastructure, driving a 600% stock increase despite no prior experience in the field.
Venture
fromFuturism
3 days ago

What It Really Means That a Failing Shoe Brand "Pivoted to AI" and Its Stock Soared 700 Percent

Allbirds pivots to AI, rebranding as NewBird AI, leading to a 700% stock surge despite previous financial struggles.
NYC startup
fromFortune
3 days ago

From wool sneakers to GPUs: Allbirds' desperate AI pivot and 600% stock surge, explained | Fortune

Allbirds is pivoting to AI infrastructure, driving a 600% stock increase despite no prior experience in the field.
#ac-milan
fromEsquire
4 days ago

8 Good-Looking Pairs of Comfortable Sneakers Made for Flat Feet

Getting shoes that work with your foot design rather than against it is a very good and necessary first step. A really great insole can help give much-needed support and stability.
Running
Barcelona
fromwww.fourfourtwo.com
5 days ago

Adidas goes for gold with stunning Lionel Messi World Cup 2026 boot

Adidas is creating a special 'golden hour' colorway for Lionel Messi's potential last World Cup appearance this summer.
fromwww.nytimes.com
1 day ago

Linen, Cashmere and Other Fabrics That Revolutionized Fashion

Washi, because of its quality and texture, offers something not just tactile but psychologically soothing. It's about one-third the weight of cotton, light, breathable and dry to the touch.
Fashion & style
#adidas
fromwww.amny.com
1 week ago
Arts

Adidas introduces first creative class at new SoHo flagship | amNewYork

Adidas launched the SS26 Creative Class at its new SoHo flagship, emphasizing cultural impact and community engagement in New York.
fromWWD
2 weeks ago
Graphic design

Adidas' Newest Originals Flagship Centers Around NYC's Creative Community

Adidas opens a new flagship store in SoHo, emphasizing cultural engagement and local talent through innovative design and community collaboration.
Arts
fromwww.amny.com
1 week ago

Adidas introduces first creative class at new SoHo flagship | amNewYork

Adidas launched the SS26 Creative Class at its new SoHo flagship, emphasizing cultural impact and community engagement in New York.
Graphic design
fromWWD
2 weeks ago

Adidas' Newest Originals Flagship Centers Around NYC's Creative Community

Adidas opens a new flagship store in SoHo, emphasizing cultural engagement and local talent through innovative design and community collaboration.
Fashion & style
fromInsideHook
2 days ago

Products of the Week: Flamingo Estate, Sneakers and Ray-Ban Sunnies

SeaVees has released a limited-edition Landing Boat Shoe, crafted from Horween leather and hand-sewn in Maine.
#allbirds
Venture
fromArs Technica
4 days ago

Bubble watch: Fashion brand Allbirds pivots hard to become AI services company

Allbirds is pivoting from sustainable footwear to becoming a GPU-as-a-Service and AI-native cloud solutions provider.
Venture
fromArs Technica
4 days ago

Bubble watch: Fashion brand Allbirds pivots hard to become AI services company

Allbirds is pivoting from sustainable footwear to becoming a GPU-as-a-Service and AI-native cloud solutions provider.
#nike
Business
from24/7 Wall St.
2 weeks ago

Nike's China Reset Will Take 4 Quarters - Wall Street Is Done Waiting

Nike stock faces significant analyst downgrades and a prolonged recovery in China, leading to a 14.44% drop in early trading.
#fashion
Fashion & style
fromElite Traveler
2 days ago

Tamu McPherson on Dressing for Joy and Traveling With Intention

Tamu McPherson blends fashion and activism, celebrating life through style while embracing her unique cultural background in Italy.
#entrepreneurship
fromwww.businessinsider.com
2 days ago

My dad is a sneaker collector. His basement is filled with 500 pairs of sneakers.

Brittany Antoinette Wilson's dad has been a collector for over 30 years, starting with comics and expanding to baseball caps and sneakers. His sneaker collection, now around 500 pairs, reflects his passion for fashion and appearance.
Fashion & style
Running
fromRunningshoesguru
3 weeks ago

PUMA Fast-R Elite 3 vs ASICS Metaspeed Edge Tokyo

The Fast-R Elite 3 and Metaspeed Edge Tokyo are top marathon shoes, each with unique features catering to different running styles and distances.
fromRunningshoesguru
3 weeks ago

ASICS Nimbus 28 vs PUMA MagMax 2

The Nimbus has a midsole made of FF Blast+, which provides a soft ride but lacks energy return, making it best suited for slow, relaxed runs where pace doesn't matter.
Running
UX design
fromYanko Design - Modern Industrial Design News
1 month ago

This Concept Shoe Looks Like a Sports Car Melted Onto Your Foot - Yanko Design

An Alfa Romeo-inspired concept shoe treats automotive design as structural principle rather than surface decoration, featuring a seamless white upper and sculptural red midsole with panel-gap detailing.
#sneakers
Fashion & style
fromEsquire
1 week ago

You Need a Pair of Low-Profile Sneakers

Low-profile sneakers are versatile and stylish, making them a preferred choice over chunky shoes, especially in warmer weather.
Fashion & style
fromEsquire
3 weeks ago

5 Under-the-Radar Sneaker Brands Every Man Should Know

Exploring lesser-known sneaker brands can rejuvenate interest in footwear and provide exciting alternatives to mainstream options.
Fashion & style
fromEsquire
1 week ago

You Need a Pair of Low-Profile Sneakers

Low-profile sneakers are versatile and stylish, making them a preferred choice over chunky shoes, especially in warmer weather.
Fashion & style
fromEsquire
3 weeks ago

5 Under-the-Radar Sneaker Brands Every Man Should Know

Exploring lesser-known sneaker brands can rejuvenate interest in footwear and provide exciting alternatives to mainstream options.
Fashion & style
fromEsquire
2 weeks ago

The Mens Shoe Trends You Should be Shopping This Spring

Transitional weather requires versatile footwear choices, including fisherman sandals, canvas sneakers, and backless loafers for spring.
Running
fromwww.esquire.com
1 month ago

The 8 Best Quick-Lace Sneakers for Men 2026

Quick-lace sneakers with waterproof construction offer convenient, adjustable footwear for outdoor and everyday wear across multiple brands.
Business intelligence
fromBusiness Matters
1 month ago

Frasers Group builds 6% stake in struggling Puma

Frasers Group acquired a 5.77% stake in Puma, becoming the second-largest shareholder and signaling strategic investment in the struggling German sportswear brand.
Soccer (FIFA)
fromwww.fourfourtwo.com
2 months ago

Leather football boots are dying and this is why

Football boot makers are moving away from natural leather due to environmental and legal pressures, performance-driven material innovations, and cost considerations.
Miscellaneous
fromRetail Dive
1 month ago

How Coach cocreated a campaign with Gen Z communities around the world

Coach's spring 2026 'Explore Your Story' campaign co-creates with Gen Z communities globally, featuring brand ambassadors and miniature readable book charms based on classic literature titles.
fromAnOther
2 months ago

Meet the Architects Behind Another Man x adidas Originals' PFW Men's Party

Beneath a dome that once watched over the French Communist Party's debates in the 1970s, a large self-illuminating dinner table is prepared. Its oval shape stands in the middle of a room noisy with conversation and Object Blue's elegant, beat-driven dinner soundtrack. Guests like Gabbriette, Cruz Beckham, Paloma Elsesser, Damson Idris, ASAP Nast and Pusha T gather under a DayGlo hanging light box. The setting looks, not at all accidentally, like Kubrick's vision of a war room in Dr. Strangelove. And it is a party.
Design
Remodel
fromwww.archdaily.com
2 months ago

ALL U RE - Menswear Store / I/O architects

High-fashion menswear store renovates a 1920s Sofia building with a recessed, transparent display window that respects the historic facade.
fromBikerumor
1 month ago

MAAP & Australian Cult Fashion Label P.A.M for an Out of This World PAAM IV Collab

MAAP is a brand known for its collaborations. Typically, these collabs are with other cycling brands, or at least industry-adjacent brands. But, sometimes, it isn't, much like this current collaboration with Perks and Mini, aka P.A.M. And, it is actually MAAP's fourth time working with P.A.M. The Australian brand formed in 2000 by fashion designers Shauna Toohey and Misha Hollenbach. Since its origins, P.A.M. has pushed its boundaries, growing into an international brand focused on creativity across "fashion, art, music, and beyond..."
Bicycling
fromFast Company
1 month ago

Don't blame Nike for Kash Patel's ugly sneakers

Patel's bespoke shoes were black, white, and yellow, and featured a number 9 on the side to signify that he is the bureau's ninth director. A "K$H" logo on the tongue is Patel's personal logo (FBI directors have personal logos now), and a skull from the Marvel character Punisher appeared across the back of the shoe, along with the FBI's slogan "Fidelity, Bravery, Integrity."
Fashion & style
fromThe Drum
2 months ago

Marketing steps up in Nike's turnaround plan - here's where those dollars are going

Nike has been on a downward trajectory; its share price tanked under the previous CEO, John Donahoe, who was ousted last September in favour of Elliott Hill, a 32-year veteran at the company who was brought out of retirement to lead it back to growth. At the heart of its problems was Donahoe's hyper-focus on growing direct-to-consumer sales. Before Nike, he was a leader in the tech space (eBay, PayPal and ServiceNow) and came in with a vision to have more shoppers buy directly from Nike.com.
E-Commerce
AC Milan
fromFast Company
1 month ago

Nike ACG's latest innovation is a fully portable soccer field

Nike's ACG sub-brand created a portable soccer field system with 1,500+ components that can be assembled anywhere, from snowy mountains to deserts, using lightweight recycled materials.
Fashion & style
fromCN Traveller
1 month ago

Inside the rise of sporting hotel takeovers in 2026: "fashion pop-ups turned hotels into temporary flagships - sport is turning them into clubhouses."

Luxury hotels are shifting from fashion-brand collaborations to sport-focused experiences, offering participatory activities like padel courts and golf instead of passive brand immersion.
Fashion & style
fromPractical Ecommerce
1 month ago

How Vessi Sells Waterproof Shoes

Vessi, a direct-to-consumer waterproof sneaker brand, diversifies into apparel while maintaining focus on its patented breathable fabric technology and expanding advertising across multiple platforms beyond Meta.
fromWIRED
1 month ago

On Running Is Finally Ramping Up Production of Its 'Hyper-Foam' Spray-On Shoes

Specifically, the company is focusing on the production of its newest, weirdest shoe-a giant soled laceless running shoe with a single-piece toe box made of "hyper-foam" plastics sprayed on by robot arms. The plastics are 40 percent biofoam, and the shoe is made of just eight pieces; On says its minimalist approach saves on the shoe's carbon footprint.
Running
Fashion & style
fromAnOther
1 month ago

AnOther Loves: An Art Deco-Inspired Mule

Maximilian Davis draws inspiration from 1920s aesthetics for Ferragamo's Spring/Summer 2026 collection, featuring art deco-influenced designs like embellished mules with curved heels that evoke the era's style.
fromSempreMilan
1 month ago

Official: AC Milan unveil new PUMA x Slam Jam fourth kits - 'Benvenuti all'Inferno'

The Fourth Kit is a celebration of Rossoneri pride, created first and foremost for the fans who live and breathe these colours every day. It represents a natural meeting point between football, fashion, and culture. Developed with PUMA and Slam Jam, every detail, starting with the historic Club crest, reflects identity, passion, and a deep sense of belonging.
AC Milan
Fashion & style
fromFast Company
1 month ago

Hiroshi Fujiwara on his latest Nike collab: 'I don't like to explain what I'm doing'

Hiroshi Fujiwara collaborates with Nike on three new shoes using subtle design details and black colorways, preferring understated aesthetics over overt branding in streetwear design.
fromRunningshoesguru
2 months ago

PUMA MagMax Nitro 2 Review

Puma PUMA MagMax Nitro 2 Verdict The PUMA MagMax 2 is a good max-stack daily trainer with deep cushioning and a moderately bouncy ride. Version 2 gets rid of the annoying poking arch and has a tweaked midsole that's more energetic. I was impressed with the updates made to the MagMax 2; however, there are similarly priced competitors with even more energetic rides. Daily training
Running
#sustainable-fashion
Fashion & style
fromBusiness Matters
1 month ago

Why Sustainable Fashion is More Than Just a Trend: Clothing, Bags, and Accessories for a Better Future

Sustainable fashion has moved from niche to mainstream as consumers increasingly demand transparency about production, labor practices, and environmental impact of clothing and accessories.
fromInsideHook
2 months ago

Why Is Nike Trying to Sell You Dirty Running Shoes?

I had to blink the first time I landed on the product page for the Nike ACG Ultrafly Trail. I'd seen lots of promotional assets ahead of the release (see here and here), where the trainer is caked with mud. But in the end, it's hi-vis orange - and like any other brand-new shoe, being sold without a stain or scratch.
Running
fromInsideHook
1 month ago

Here's What You Should Wear This Spring, According to Cool Women

Whether you're pulling out the stops with pockets, prints or preppy know-how, you can't go wrong with showing off the lightweight outerwear this spring. Along the way, I clocked a lot of really cool jackets, and damn did the wearers look good.
Fashion & style
fromYanko Design - Modern Industrial Design News
1 month ago

Swiss Brand 'On' Just Built a $280 Running Shoe Using Robots in 3 Minutes - Yanko Design

The Swiss brand's new LightSpray Cloudmonster 3 Hyper doesn't have a traditional upper. Instead, a robotic arm sprays a single continuous filament onto a foot-shaped mold, and in about three minutes, the entire upper is formed. No seams. No laces. No glue. The result bonds directly to the midsole through thermal fusing, and the whole shoe is made from just eight components.
Running
Fashion & style
fromwww.theguardian.com
1 month ago

Non-sun sunglasses: sport-fashion fusion accessory goes mainstream

Non-sun sunglasses with barely-tinted lenses are becoming a mainstream fashion trend, moving beyond their original athletic purpose to year-round everyday wear.
fromMan of Many
1 month ago

ASICS SportStyle Links With HAL Studios to Launch GEL-NYC 2.0 SSHS | Man of Many

Now, returning in 2.0 trim, it's been treated to a New York-inspired update thanks to the folks at HSDT. Proportions and comfort have been elevated, while the sneakers' visual language has taken shape through features inspired by NYC's everyday structures. This continues the brand's "The Architecture of Everyday Life" ideology, focusing on scaffolding and steel beams, stairwells and sidewalks, mesh fences, utility grates and metals.
Fashion & style
Fashion & style
fromKALTBLUT Magazine
2 months ago

Ten c Fall/Winter 2026 - The Urban Explorer - KALTBLUT Magazine

Ten c's F/W 2026/27 collection centers on urban exploration, blending military aesthetics with high-tech materials and multiple innovative OJJ fabric variants.
fromInsideHook
1 month ago

Only a Surprise Thom Browne Collab Could Make Me Want to Wear Sneakers Again

While the silhouette might be ubiquitous, this collab is singular to Thom Browne. Released in three distinctive colorways - a stealthy black and tonal grey suede, along with a glossy white leather version that drops later in March - the freshly reworked sneaker is instantly reminiscent of Browne's signature stylings, complete with a university stripe grosgrain pattern across the lace catcher, heel tab and insole insert, and designed with luxury materials and cross-stitch finishing that fit right in with the brand's renowned tailoring.
Fashion & style
fromBusiness Insider
2 months ago

4 shoe trends that are in right now and 3 that are out, according to stylists

Stylists say Mary Janes and ballet sneakers will be trendy as they prioritize comfort and style.
Fashion & style
fromVogue
1 month ago

How a New Generation of Designers Are Promoting, and Protecting, Their Names

What if I took my design lens and built out my essentials capsule for the Everlane customer? I felt like that would be a really amazing opportunity for me to introduce myself as a designer to an audience outside of EB Denim.
Fashion & style
fromDocumentjournal
1 month ago

Once upon a time, fashion got dirty

In the show, "dirty" extends to anything that breaks fashion's pact with propriety. Here are clothes caked in grime, blotted with makeup, stiffened by salt, pieced from trash, frayed, and faded. The garments span decades, from the 1980s through the mid-2000s, when the likes of Vivienne Westwood and Jean Paul Gaultier built their fame on defying convention, to today, when corporatization has made such daring increasingly rare. But forgoing practicality frees certain designers from the demands that the body be polite-and thereby policed.
Fashion & style
Fashion & style
fromwww.anothermag.com
2 months ago

Objects Of Legacy: Inside the Another Man and adidas Originals Soiree

The adidas Stan Smith trainer has evolved from sportswear into a widely recognized cultural artefact and design icon influencing fashion and heritage events.
Fashion & style
fromElite Traveler
2 months ago

The Menswear Brands to Pay Attention to This Year

Menswear is an active, buzzy industry with revitalized brands, collaborations, and international expansion, exemplified by rising names like Rubato and Auralee.
Fashion & style
fromEsquire
2 months ago

We Ranked On's 6 Best Running Sneakers

On sneakers offer terrain-specific outsoles, varied weight options for stability or speed, and premium pricing that reflects advanced materials and construction.
Fashion & style
fromFast Company
2 months ago

Jamie Haller loafers are fashion lore. Can she do the same for sneakers?

Jamie Haller's sacchetto-constructed loafers mold to the foot immediately, and her new made-in-Italy sneakers apply the same technique for slipper-like comfort.
fromKALTBLUT Magazine
2 months ago

NEXT GEN Winter 2026! Meet the Winners: AMIKE STUDIO - KALTBLUT Magazine

As we continue our exploration into the dynamic world of NEXT GEN, we are thrilled to present Interview Number 3 in our series, featuring the visionary Amike Studio. Renowned for its unique blend of craftsmanship and narrative, Amike Studio's debut collection, AGASONGERO, offers a profound reflection on the designer's roots and the journey of life itself. Inspired by the hills of Rwanda, where the designer grew up, this collection tells a story of climactic struggles, momentous pauses, and the enduring beauty found in persistence.
Fashion & style
Fashion & style
fromwww.theguardian.com
2 months ago

Every shirt has a story': the designers saving football kits from landfill

Designers are upcycling discarded football shirts into fashionable, custom garments and accessories, extending kit longevity and offering tailored options especially appealing to women.
Fashion & style
fromwww.esquire.com
2 months ago

11 Comfiest Sweatsuits for Men 2026

A range of comfortable, well-made sweatsuits offer varying weights and fits—from substantial terry fleece and classic fleece to lightweight knit and heavyweight athleisure.
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