#publisher-strategy

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#ai-driven-search #traffic-diversification #direct-to-consumer #subscription-model #media-revenue
Media industry
fromDigiday
1 hour ago

How People Inc. is prioritizing traffic and revenue diversification to prepare for AI era

People Inc. is shifting away from Google search by diversifying traffic and revenue sources and building stronger direct-to-consumer relationships to adapt to AI-driven search.
Digital life
fromAxios
1 month ago

Publishers race against Google Zero doomsday clock

Publishers are diversifying revenue streams by offering new subscription products and direct-to-reader services.
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