Digiday3 weeks agoMarketing techHow publishers are experimenting with Reddit - even without a formal publisher programReddit is increasingly viewed by publishers as a powerful platform for driving referral traffic and brand engagement. [ more ]
Exchangewire2 months agoMarketing techDecoding Supply-Path Optimisation with Opti Digital's CEO Magali Quentel-Reme - ExchangeWire.comThe ad selection process in online advertising, particularly through programmatic methods like SPO, has a significant environmental impact. [ more ]