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fromBusiness Insider
2 days ago

Google is blurring the line between search and chatbot

Google Search's AI makeover continues. The company said that, starting today, mobile users will be able to ask follow-up questions to AI Overviews, Google's AI-generated search summaries. Doing so will launch users into a back-and-forth with AI Mode, its more conversational take on search that already lives in a separate tab on the search page. After Google's AI Overviews awkwardly stumbled out the gate in 2024 ( pizza glue, anyone?) they've gradually become a staple of the Search experience.
Artificial intelligence
Marketing tech
fromAdExchanger
3 months ago

The Trade Desk's Sell-Side Settlement | AdExchanger

The Trade Desk is building a branched Prebid wrapper incorporating its Transaction ID, prompting publisher concern about conflicts of interest and increased workload.
from512 Pixels
6 months ago

Google AI Summaries Leading to Less Traffic to the Web - 512 Pixels

A Pew Research Center report published this spring analyzed data from 900 U.S. adults who agreed to share their online browsing activity. About six-in-ten respondents (58%) conducted at least one Google search in March 2025 that produced an AI-generated summary. Additional analysis found that Google users were less likely to click on result links when visiting search pages with an AI summary compared with those without one. For searches that resulted in an AI-generated summary, users very rarely clicked on the sources cited.
E-Commerce
fromDigiday
8 months ago

Media Briefing: Less clicks, more problems: What Google's AI Mode means for publishers

AI Mode represents a significant shift in how users engage with Google, potentially limiting traffic to publishers while enhancing Google's control over search results.
Marketing tech
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