#publisher-concerns

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#google-search #ai-impact #user-behavior #web-traffic #ai-mode #generative-ai #search-traffic #google-discover
from512 Pixels
1 month ago

Google AI Summaries Leading to Less Traffic to the Web - 512 Pixels

A Pew Research Center report published this spring analyzed data from 900 U.S. adults who agreed to share their online browsing activity. About six-in-ten respondents (58%) conducted at least one Google search in March 2025 that produced an AI-generated summary. Additional analysis found that Google users were less likely to click on result links when visiting search pages with an AI summary compared with those without one. For searches that resulted in an AI-generated summary, users very rarely clicked on the sources cited.
E-Commerce
fromDigiday
3 months ago

Media Briefing: Less clicks, more problems: What Google's AI Mode means for publishers

AI Mode represents a significant shift in how users engage with Google, potentially limiting traffic to publishers while enhancing Google's control over search results.
Marketing tech
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