fromwww.theguardian.com
17 hours agoMarlboro maker accused of exploiting' young people with new global ad campaign
Anti-tobacco campaigners have condemned a global advertising campaign for Marlboro by Philip Morris International (PMI), saying the company is being duplicitous in claiming it wants to end cigarette sales. The I AM Marlboro campaign which experts on the tobacco industry said appeared designed to attract young people includes billboards, TV ads and online content. Roadside stands selling Marlboro cigarettes in the Philippines have run competitions to win a scooter or campaign-branded merchandise by buying the cigarettes.
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