#public-comment-period

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RAIN News
3 months ago
Marketing

IAB/MRC formulates measurement guidelines for $1.2B augmented reality segment (AR) - RAIN News

The IAB and MRC have created guidelines for measuring the impact of AR campaigns
AR advertising is projected to generate $1.2 billion in revenue in the US this year [ more ]
Iapp
3 months ago
EU data protection

IAB Tech Lab report highlights advertisers' concerns with Google's Privacy Sandbox

Advertisers have raised concerns about several challenges in adopting Google's Privacy Sandbox.
IAB Tech Lab has opened a public comment period for stakeholders to provide feedback on the report. [ more ]
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