IAB/MRC formulates measurement guidelines for $1.2B augmented reality segment (AR) - RAIN NewsThe IAB and MRC have created guidelines for measuring the impact of AR campaignsAR advertising is projected to generate $1.2 billion in revenue in the US this year
IAB Tech Lab report highlights advertisers' concerns with Google's Privacy SandboxAdvertisers have raised concerns about several challenges in adopting Google's Privacy Sandbox.IAB Tech Lab has opened a public comment period for stakeholders to provide feedback on the report.