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Marketing tech
fromThedrum
2 days agoSimon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...
LoopMe's sales division leverages AI-driven technology to optimize advertising campaigns and address challenges in digital marketing.
Marketing tech
fromAmazon Web Services
2 days agoFrom hours to minutes: How Agentic AI gave marketers time back for what matters | Amazon Web Services
AWS Marketing's TAA team developed an AI solution that drastically reduces webpage assembly time, enhancing efficiency and content quality for marketing teams.
fromGamesBeat
2 days ago10 years in gaming: Sportfive shares lessons from its first decade in interactive media
Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Marketing
fromLondon Business News | Londonlovesbusiness.com
3 days agoHow to Measure and Maximize Marketing ROI | Alisira OU's Framework - London Business News | Londonlovesbusiness.com
Marketing budgets require precise measurement of ROI, moving beyond vanity metrics and fragmented data to a unified framework for growth.
fromThe Drum
2 months agoSeven inspiring retail Facebook campaigns
Players in the retail world are well aware of how competitive the industry can be - particularly when it comes to earning, and maintaining the attention of your most valuable audiences. Social media has emerged as one of the best ways to interact with, and engage an increasingly collaborative audience. And with more than 1bn monthly active users, Facebook is becoming more alluring than ever to marketers.
Social media marketing
Marketing tech
fromModern Retail
1 month agoAs retail media enters its second act, savvy brands diversify networks and tactics
Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
Marketing tech
fromGeeky Gadgets
1 month agoHow to Create Adverts That Convert : Tracking, Trials & Iteration in 2026
Effective app advertising balances short-term investment with data collection to refine strategies and maximize long-term ROI through platform-specific targeting and conversion optimization.
fromEMARKETER
2 months agoMost marketers are giving themselves 3-6 months to master GEO
Key stat: 54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise. Beyond the chart: Use this chart: Drop this into your next digital strategy review to show stakeholders the GEO timeline pressure. Use it to benchmark your team's implementation plans against the majority.
Marketing tech
fromThe Drum
2 months agoWhy your affiliate program needs to be marketed like a brand
If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?
fromThe Drum
2 months agoHow to build the perfect marketing strategy for your clients
With digital trends accelerating, it's more important than ever that marketers know how to build strong, data-driven marketing strategies. Data-driven marketing is a type of marketing strategy that is based on using consumer information to develop and optimize marketing campaigns and messaging. It is extremely impactful because marketing efforts are based on online trends and are specifically tailored to the organization's target audience.
Marketing
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