Marketing
fromEntrepreneur
7 hours agoHow to Price Your Product Like the Last Unit Sets the Market
The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
#promotional-offers-and-pricing
#promotional-offers-and-pricing
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#advertising #consumer-behavior #ai #e-commerce #marketing #ecommerce #marketing-strategy #customer-experience
fromArchitectural Digest
1 day agoI'm Done Sourcing So Much Online. Here's Why
The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
fromLos Angeles Times
2 days agoRed Lobster's risky return: the 'endless shrimp' deal that tanked the chain is back
'Endless Shrimp has long been a guest favorite and one of our most popular promotions. We appreciate the enthusiasm and encourage guests to keep sharing their feedback with us.'
Fundraising
fromwww.npr.org
5 days agoHow to navigate the maze of drug discounts to get the best price
Many of the medicines on TrumpRx include brand-name drugs that patients can find cheaper elsewhere as generics. For instance, Protonix for heartburn is available for $200 on TrumpRx, but the generic version, pantoprazole, costs less than $30 with a GoodRx coupon.
US news
fromDigiday
2 weeks agoRetailers turn to digital rebates as alcohol sales slump
Within roughly the past six months alone, Swiftly expanded its alcohol rebate programs from about 11,000 stores to more than 33,000 stores in 44 states. Swiftly had built an alcohol cashback product in 2023 but scaled it through the acquisition of alcohol promotions platform BYBE in 2024.
Wine
E-Commerce
fromRetail Brew
2 weeks agoHow retailers can leverage their private label marketing advantage over national brands
Private label sales reached $283 billion with growth outpacing national brands, requiring distinct marketing strategies focused on point-of-sale engagement rather than external storytelling.
fromThe Business of Fashion
2 months agoCan Brands Turn Their Most Devoted Fans Into Paying Customers?
Fashion fans are more visible - and influential - than ever before. The Met Gala - often called fashion's Super Bowl - garnered more engagement across social media and press than the actual American football championship last year, according to Launchmetrics. Just like Swifties, fashion fanatics gather online in communities and comment sections on accounts like Gvishiani's to dissect collections, magazine covers and red carpets.
Fashion & style
Marketing tech
fromModern Retail
2 weeks agoAs retail media enters its second act, savvy brands diversify networks and tactics
Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
fromFast Company
1 month agoHow discounting hurts long-term loyalty and profits
Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
Marketing
fromEntrepreneur
1 month agoThe Secret to Winning Sales Before Competitors Even Show Up
Intent arbitrage means capturing a buyer's interest before they even start evaluating competitors - and thanks to AI, this capability is available to every business. AI detects emerging intent by processing millions of data points and continuously monitoring intent signals, letting companies respond faster than traditional, reactive demand-generation methods. Turning early intent signals into a competitive advantage requires leadership buy-in and coordination between marketing, sales and product teams.
Marketing tech
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