#programmatic-ad-buying
#programmatic-ad-buying

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AdExchanger

Marketing tech

Must-See Sessions At CTV Connect | AdExchanger

Buyers require a lot from their CTV partners, including measurement.

Programmatic CTV ad buying brings flexibility and optionality but faces bid duplication challenges. [ more ]

Exchangewire

Online marketing

Ad tech is reshaping the democratic discourse and the electoral process

Programmatic ad buying, microtargeting, and geofencing are key ad tech strategies in politics [ more ]

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