#produce-quality

#produce-quality

Whole Foods has built its brand on being a destination retailer for organic consumers, and nowhere is that more evident than in its produce section. The store offers an extensive variety of USDA-certified organic produce, in that it's one of the largest organic food retailers in the United States.

Doug Mayeda, the produce manager at Village Market, inspects bell peppers and pineapples, emphasizing the importance of color in retail purchases and guiding his son's understanding of the business.

"It's now day 6, and they're still green," an exasperated customer commented on one thread.