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10 months agoPublicis Groupe Rolls Out A Retail Media Platform; Uber Launches Video Ads | AdExchanger
As Seen On CTV Can agencies help fix retail media's fragmentation problem?Profitero has real-time shopper data from major retailers, including Kroger and Target, that advertisers can use to inform their bidding.For instance, if a CPG brand is out of stock at a certain retailer, that brand's competitors could take advantage by targeting their rival's customers.