#private-label-water

#private-label-water

Spirits continue to grow in volume even as their long-standing dollar share gains have stalled, while beer and wine remain in steady decline.

In 2019, scientists found that balloons eaten by seabirds are more likely to kill them than other kinds of plastic yet they do not seem to have been earmarked in the same way as, for example, plastic straws.

Aldi's Summit series has been causing waves online since its release. One user compared the taste of the Berry Waves to a blue Jolly Rancher and called it 'really, really tasty.' Some drinks have kind of a nasty aftertaste, but this one tastes really good.

The reusable water bottle transformed from a humble utilitarian good into a status-signaling piece of arm candy, with consumers coordinating colors with their activewear sets.

Diageo's dividend situation has deteriorated sharply, with a rebased interim payout of $0.20 per share and a new policy establishing a minimum annual floor of $0.50, indicating a focus on debt reduction over income.

"Instead of starting with a product that we didn't feel like existed in the marketplace, we started with a mission that we felt like didn't exist, particularly in the beauty space," Cohen said. "We love that young people are turning to brands for not just products, but for the issues that they care about-and also that's what holds us accountable."

Within roughly the past six months alone, Swiftly expanded its alcohol rebate programs from about 11,000 stores to more than 33,000 stores in 44 states. Swiftly had built an alcohol cashback product in 2023 but scaled it through the acquisition of alcohol promotions platform BYBE in 2024.

Sourced directly from a manufacturer, private-label brands remove one or more layers of intermediaries from the supply chain, usually distributors or other brands. A nearly identical private brand can earn more margin, even at a low price.

Most water filter pitchers are made of BPA-free plastic. But as new research shows that bottled-water drinkers ingest tens of thousands of excess microplastic particles, wellness lovers have begun to look askance at water filters that are themselves made of plastic.

Simply Spiked Bolder takes everything our fans love and turns it up. As tastes continue to shift, we're evolving with them - offering bold, fruit-forward flavors across a range of ABVs, while delivering the same easy-to-enjoy experience fans expect from Simply Spiked.

Lipton Hard Iced Tea Zero Sugar strengthens our portfolio and position in the better-for-you hard tea space. With over 130 years of tea expertise, this new extension delivers zero sugar, lower calorie refreshment with the smooth, delicious Lipton flavor consumers expect and trust.

Minute Maid is discontinuing its line of frozen juices as consumer demand declines and tastes change, and it may have been the only company still selling the concentrated products into the Canadian market. The brand's frozen canned orange juice, lemonade, Fruitopia fruit punch and Five Alive juice blend will be discontinued by April, a spokesperson for parent company Coca-Cola confirmed to CBC News.

This isn't just a celebrity brand endorsement. Since joining Update, Kardashian has worked closely with the team to completely rethink Update's branding, taking it from what Solomons describes as a "masculine tech bro" look to a can that feels perfectly natural in Kardashian's hand. This shift taps into the refined personal brand that Kardashian has built over the past several years.

As prices climb, shoppers aren't just spending less-they're spending differently. Nearly half are buying smaller quantities or trading down to lower-cost options, such as canned fruit instead of fresh, according to Capgemini's report, "What matters to today's consumers 2026." It's not about cutting things out entirely-it's about making budgets stretch. Low- and middle-income households are especially deal-focused right now: more coupons, more frequent but smaller trips, and fewer meals out.

Truly Hard Seltzer is making dreams come "truly" this winter with its limited-edition offering: the Truly Dream Pack. Available nationwide starting through winter, this limited-edition pack was created in collaboration with French artist Laura Norman (A.K.A. Launorma), the collection features four all new, bold flavors. The lineup's new flavors are as follows: * Strawberry Stardust: Juicy strawberry meets delicate, floral lychee for a sweet, exotic twist * Citrus Clouds: Bright mandarin bursts with zesty citrus for a crisp, sun-soaked sip

"Ironically, many if not most of these 'sustainability' projects remain disassociated from companies' core procurement strategies, meaning the coffee produced from these projects is not necessarily bought by the companies involved, or only in minimal quantities," the paper states. "And for the coffee that is purchased, prices do not factor into the project design, despite the fact that price is the single variable impacting farmer income that is in the direct control of companies."

Simply having a direct-to-consumer site was still a novelty in certain categories, and the rise of Instagram and Facebook allowed these players to acquire a huge swath of customers at low costs. Since then, the way people search and shop for products has evolved beyond simply discovering a brand through Instagram and rushing to its DTC site to hit "buy."

Pepsi Prebiotic Cola stands out in the crowded cola market for several reasons: No Artificial Sweeteners: Unlike many soft drinks, Pepsi Prebiotic Cola is free from artificial sweeteners, making it a more appealing choice for those looking to reduce their intake of synthetic additives. Low Calorie Count: At just 30 calories per can, this cola provides a guilt-free indulgence for those watching their caloric intake.

Sauer has experience turning a nascent RTD brand into a household name. Garage Beer, which he acquired in 2021 and relaunched in 2023, has shown triple-digit year-over-year growth, with sales increasing more than 500% in the 12 months ended in early April 2025, he says. It's now valued at around $200 million and is continuing to grow, despite an overall slump in the beer industry, according to a September report from The Wall Street Journal.

Today, people generally seek balance when pursuing their personalized wellness goals in a new year. That shift has made way for trends like "Damp January," which encourages creating more mindful drinking habits. With this evolution, brands in the nonalcoholic beverage space are fine-tuning their marketing campaigns to reflect year-round interest in alcohol moderation. By using cheerleading-like marketing language over a shameful tone, brands hope customers will feel more receptive to incorporating their beverages. And with more products entering the market - which now also includes functional drinks and cannabis tonics - these companies are stepping up their marketing spending to broaden their target audience.