Magazines aren't dying-just ask these indie publishers
The editor of Mountain Gazette turned down a lucrative ad package to maintain cultural integrity and preserve the print publication's unique value. [ more ]
One Utah paper is making money with a novel idea: print - Poynter
The Deseret News in Utah is finding success with a new print product called 'The Digest,' which is a free publication delivered once a month to 120,000 homes around Salt Lake City.
The Digest has been profitable since October and has attracted enthusiastic advertisers, making it the largest newspaper product and print product with the largest distribution in Utah.
The Deseret News took inspiration from their direct-mail advertising publication, Hometown Values, and used a similar approach to create The Digest, targeting specific ZIP codes based on their advertisers' target audiences. [ more ]