#primetime-tv-broadcast

[ follow ]
Marketing tech
fromDigiday
3 hours ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
Media industry
fromwww.mediaite.com
3 days ago

ABC Wins Big As CBS Continues Struggle in Q1 Ratings

ABC World News Tonight leads nightly news ratings, with CBS Evening News trailing significantly under Tony Dokoupil's leadership.
#connected-tv
fromAol
2 days ago
Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Television
fromAol
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
1 week ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
fromVulture
4 days ago

New on Paramount+: April 2026

Arrival is a moody sci-fi drama about a linguistics professor, played by Amy Adams, who is tasked with finding a way to communicate with aliens that arrive on Earth.
Independent films
Humor
fromPsychology Today
6 days ago

Reflecting on Oversexed Characters in Television Comedies

Sitcom characters increasingly display hypersexuality, eliciting both sympathetic laughter and envy from audiences.
Film
fromwww.theguardian.com
5 days ago

From the phone to the plex: why TV shows are turning into movies

Peaky Blinders: The Immortal Man achieved over 25 million views on Netflix in three days, showcasing the shift from cinema to streaming.
fromThe New Yorker
6 days ago

Reality-TV Deconstructor

So much of the White House has always been a kind of symbolic construction. All the tackiness-I find it endearing. The bald artifice, the kind of striver-ness of it-it's like rooting for early Bethenny.
NYC real estate
Marketing tech
fromDigiday
3 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
New York Yankees
fromLos Angeles Times
1 week ago

Why Netflix is turning Major League Baseball's opening night into a big event

Major League Baseball's opening day game will stream exclusively on Netflix, marking a significant shift in sports broadcasting.
fromwww.theguardian.com
3 days ago

The Testaments to Big Mistakes: the seven best shows to stream this week

Via tentative rebel student Agnes Mackenzie, the drama meticulously illustrates the ways disempowered people hoard what little agency they have in Gilead's oppressive environment.
Television
Media industry
fromDigiday
4 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Television
fromEsquire
3 days ago

Here's Your Full Release Schedule for 'Your Friends & Neighbors' Season 2

Coop embraces his dual life as a family man and burglar, facing new challenges in the upcoming season of Your Friends & Neighbors.
Media industry
fromDigiday
5 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromVulture
2 weeks ago

Let's Wrap Up the MFL with a Few Small Charts

One Battle After Another dominated the awards race and even threw in some box-office points as well. Seven of the top-ten movies were Best Picture nominees at the Oscars, for what it's worth.
Film
#netflix
fromAdExchanger
1 week ago
Marketing tech

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Television
from24/7 Wall St.
3 days ago

Opinion: Netflix is the Perfect Stock to Beat Inflation-and the Market

Netflix has outperformed the market with a 5% gain this year, showcasing resilience amid economic challenges.
Marketing tech
fromAdExchanger
1 week ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
Television
fromConsequence
5 days ago

Movies and TV Shows Coming to Netflix in April 2026

Netflix is releasing a diverse lineup of new movies and TV shows in April, including anticipated series and acclaimed films.
Media industry
fromMoney Digest
1 week ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
Television
fromVulture
6 days ago

What Dan Bucatinsky Watches (and Listens to) With His Kids

Dan Bucatinsky reflects on his dual role as an actor and father, highlighting the changes in his children's interests over the years.
Television
fromDigiday
1 week ago

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

The TV universe study is essential for measuring U.S. TV viewership and establishing baseline numbers for audience segmentation.
Media industry
fromOK Magazine
2 weeks ago

Why the Oscars Are Losing TV Viewers But Winning the Internet

The 2026 Oscars experienced declining television viewership but achieved record social media engagement, reflecting a fundamental shift in how audiences consume and participate in the event.
US politics
fromThe Nation
1 month ago

The State of the Game Show

The State of the Union has transformed from a constitutional requirement for the president to report to Congress into a monarchical spectacle where Congress defers to the president rather than treating him as accountable to them.
Media industry
fromAxios
2 weeks ago

Uproxx joins push to pitch creator TV

Artists drive the creator economy as super creators with massive fan communities, and creator-led content now competes directly with traditional television for viewership and advertising dollars.
Television
fromThe Atlantic
1 week ago

Is Binge-Watching TV Really a Pastime?

Binge-watching television has become a prevalent pastime in America, but it can lead to negative psychological effects like anxiety and depression.
Media industry
fromDigiday
2 weeks ago

Future of TV Briefing: How Netflix is shaking up the upfront deal model

Netflix is signing multi-year deals with advertisers that provide early access and first-right-of-refusal, moving beyond traditional upfront commitments and resembling tech-company retail media agreements.
Television
fromwww.theguardian.com
2 weeks ago

Come at the king HBO changed TV forever, but is its crown under threat in the age of streaming and Trump?

HBO's tagline marked its ambition to redefine television, establishing a unique identity in an increasingly competitive landscape.
Media industry
fromwww.mediaite.com
2 weeks ago

NBC Digital Bucks Industry Trend With +8% Traffic Surge Closes In On Leader CBS

NBC News achieved 8% year-over-year web traffic growth in February, reaching 87 million unique visitors and ranking second among major news outlets, while competitors experienced significant declines.
fromConsequence
3 weeks ago

Access Hollywood Canceled After Nearly 30 Years

Since its 1996 debut, Access Hollywood has aired nearly 12,000 episodes. Yet its most infamous segment was one that never made it to broadcast: in October 2016, weeks before the presidential election, The Washington Post obtained footage of then-candidate Donald Trump making lewd comments about women to Access Hollywood host Billy Bush.
Media industry
Television
fromMen's Journal
3 weeks ago

NBC Cancels One of Its Priciest Reality Shows

NBC canceled Yes Chef! after one season due to high production costs and insufficient profitability despite stable viewership numbers throughout its run.
Marketing tech
fromAdExchanger
1 month ago

CTV's Local Moment Has Arrived Thanks To Total TV Convergence | AdExchanger

CTV is now a foundational component of total video strategies, with 70% of advertisers planning to increase CTV/OTT spending in 2026, averaging 17% budget increases, driven by integrated team structures and convergence of linear and streaming channels.
Media industry
from24/7 Wall St.
3 weeks ago

Netflix Has No Rivals

Netflix remains financially strong with 17.6% revenue growth and 12-14% projected 2026 growth, while media headlines exaggerate minor AI deals as competitive threats.
Media industry
fromDigital Trends
3 weeks ago

YouTube overtakes Hollywood studios, but it will show you 30-second unskippable TV ads

YouTube generated $40.4 billion in advertising revenue in 2025, surpassing the combined ad revenue of Disney, NBCUniversal, Paramount Skydance, and Warner Bros. Discovery, marking a fundamental shift in media consumption and economics.
fromDodgers Nation
2 months ago

What Dodgers Games Will Be on NBC Prime Time in 2026?

Following our last World Series game that averaged more than 51 million viewers globally, these partnerships build on MLB's growing momentum that includes generational stars setting new standards for excellence, new rules which have improved the game on the field, and increases in important fan engagement metrics like viewership, attendance, participation and social media consumption. We're looking forward to tapping into the unique areas of expertise that ESPN, NBCUniversal and Netflix each bring to the sport for the benefit of our fans.
Major League Baseball
Television
fromEsquire
3 weeks ago

The Best TV Shows of 2026 (So Far)

Despite industry turmoil, quality television continues thriving with acclaimed new seasons and innovative shows across multiple genres in 2026.
Humor
fromThe New Yorker
11 years ago

Realistic TV Ratings

A set of satirical TV rating labels pairs mock codes with cynical, humorous content warnings about sexual content, bloat, unfulfilled plotlines, and cultural effects.
fromDigiday
2 months ago

Future of TV Briefing: Brands are spending more to advertise creators' content, making usage rights a focal point

Of the $43.9 billion that advertisers in the U.S. are expected to spend on creator marketing in 2026, most of that money - 55% - will go towards ads amplifying the creators' content, not to the actual creation and posting of content by the creators themselves. And that spend is only increasing as creator content becomes a more popular choice for ad creative and paid amplification provides brands with the analytics to be able to more effectively gauge the impact of creators' content.
Marketing
Media industry
fromwww.npr.org
1 month ago

What happens to CNN if Paramount buys Warner Bros. Discovery?

Paramount's $111 billion acquisition of Warner Bros. Discovery, which includes CNN, raises concerns among journalists about potential job cuts and editorial independence amid regulatory review and political pressure.
fromConsequence
2 months ago

Kimmel, Colbert, Jon Stewart Address Alex Pretti's Murder, Fallon Says Nothing

"being forced to play a game that has no rules."
US politics
Television
fromThe New Yorker
4 weeks ago

Ten Shows Our Critics Have Recently Reviewed

The New Yorker's television critics review recent TV releases and comedy specials, offering guidance on what to watch as the industry faces uncertainty about its future quality.
Media industry
fromDigiday
1 month ago

Future of TV Briefing: How Paramount's and Warner Bros. Discovery's ad tech stacks stack up

Paramount and Warner Bros. Discovery are combining their streaming services and ad tech stacks, with Paramount's technology focus on AI and Big Tech positioning as a key differentiator in the merged entity.
US politics
fromenglish.elpais.com
2 months ago

As Hollywood holds back, television pushes back against Trump 2.0

Nikki Glaser minimized political commentary at the Golden Globes despite a turbulent U.S. year and Hollywood's fraught history with outspoken figures.
fromAdExchanger
2 months ago

Nielsen Makes A Play To Better Measure Co-Viewing During The Super Bowl | AdExchanger

From Nielsen's perspective, "we think this is a big opportunity to improve person-level measurement" and give buyers and sellers a more accurate picture of who's actually watching what, said Brian Fuhrer, SVP of product strategy and thought leadership at Nielsen.
Marketing tech
Television
fromwww.npr.org
1 month ago

CBS in the spotlight as parent company pursues Warner Bros. Discovery deal

CBS faced multiple controversies including Anderson Cooper's departure from 60 Minutes, a blocked Stephen Colbert interview, and Paramount's final bid for Warner Bros. Discovery.
#streaming
Marketing tech
fromDigiday
2 months ago

Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

Omnicom integrates Amazon Ads' authenticated graph, Roku viewing signals, Omnicom viewership data, and Acxiom audiences to measure and manage ad reach and frequency across linear and streaming TV.
Marketing tech
fromAdExchanger
2 months ago

AI Agents Are Taking Over NBCU's Linear TV Buys | AdExchanger

Agentic ad-buying systems could enable buy-side agents to communicate directly with sell-side agents, automating campaign activation and reducing reliance on DSPs and SSPs.
Marketing tech
fromDigiday
2 months ago

Inside NBCUniversal's test to use AI agents to sell ads against a live NFL game

AI agents can successfully participate in buying live-TV ad inventory as a technical proof-of-concept, while human oversight remains necessary for full production deployment.
fromThe Drum
2 months ago

TV measurement needs to embrace a multi-currency future, urges NBCUniversal digital VP

Viewers are no longer distinguishing between linear and digital - they are choosing to tune in to what they want, where, when and how they want to watch. We must now embrace a multi-currency future, and jointly drive innovation that ensures more accurate and complete measurement approaches. Measurement needs to accurately reflect the reality of audience trends for marketers to effectively allocate their advertising investments and serve the entire ecosystem. And that will require more than one solution.
Marketing tech
Television
fromBusiness Insider
2 months ago

35 TV shows that went on way too long - sorry

Thirty-five television shows continued beyond their prime, often ending too late due to stretched storytelling, dwindling ideas, or delayed releases.
Marketing tech
fromThe Drum
2 months ago

Neuroscience confirms the power of addressable TV for brands

Addressable TV ads attract 20% more active attention than linear TV and produce stronger attention, emotional engagement, reward response, and memory, boosting brand metrics.
fromwww.mediaite.com
2 months ago

'60 Minutes' Episode Including Postponed CECOT Segment Gets Absolutely Smoked in the Ratings

Hours before the episode went live, however, CBS News editor-in-chief Bari Weiss made the decision to pull the report. The move sparked outrage within CBS News and across the media industry, with some accusing Weiss of yanking the segment because it would make President Donald Trump look bad. In a company memo, Weiss explained that her decision was motivated by the fact that the segment did not include voices from the Trump administration.
Media industry
fromwww.mediaite.com
2 months ago

60 Minutes to Air Inside CECOT Report After Bari Weiss Delay

Weiss originally postponed the segment because she believed, at present, we do not present the administration's argument for why it sent 252 Venezuelans to CECOT. Correspondent Sharyn Alfonsi, who reported on the story, was furious slamming the move as a political decision and arguing that Weiss's reasoning was flawed. Their refusal to be interviewed is a tactical maneuver designed to kill the story, Alfonsi wrote, in an internal memo of her own.
Media industry
fromVulture
2 months ago

Every TV Show Canceled in 2026 So Far

Ashes to ashes, dust to dust, pickup order to lack of renewal. Here we bid farewell to the canceled shows of 2026. Less than a month into the year (and last lunar year not even over) and shows are already starting to drop. This post will serve as living tribute to the TV we're going to miss in 2027. Don't cry because they're over, smile because hopefully there are some sort of residuals in place for the workers.
Television
Television
fromwww.mediaite.com
2 months ago

Tony Dokoupil's Evening News Debut Fails to Boost Ratings for CBS

Tony Dokoupil's CBS Evening News debut averaged 4.17 million viewers, slightly up year-over-year but well behind ABC and NBC in total audiences and 25-54 demos.
fromwww.theguardian.com
2 months ago

Netflix and Paramount deals are both wrong for Warner Bros Discovery and democracy

Donald Trump wants CNN sold. He has said so repeatedly and publicly, demanding it should be sold in any deal involving Warner Bros Discovery. Now one of America's largest media companies is racing to oblige him, while another looks to consolidate its power. Wednesday's House judiciary hearing on streaming competition where lawmakers voiced concern over the Trump administration's influence and a potential merger's toll on consumers made clear just how dangerous both options are for free speech, audiences and democracy itself.
Media industry
fromDigiday
2 months ago

Future of TV Briefing: How AI agents prime TV advertising for 'premium automation'

As he explained, programmatic standards like the OpenRTB protocol have enabled computer programs to buy ads on behalf of humans. But the ad formats and inventory types purchased by those programmatic tools have been pretty simplistic, relatively speaking. By that I mean when compared to the complexity of a traditional TV ad buy, where the audience has to be forecasted ahead of time and there are all kinds of rules regarding which advertiser gets what ad slot in which program.
Television
Television
fromAdExchanger
2 months ago

NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins | AdExchanger

Executives should avoid turning condolences about tragedies into promotional tie-ins for upcoming events.
Television
fromSilicon Canals
1 month ago

8 series finales from the 70s and 80s that Boomers remember watching live with the whole family - Silicon Canals

Mass appointment television created shared cultural moments now lost to individualized, device-based streaming and infinite viewing choices.
fromDigiday
2 months ago

Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026

But that's unlikely to put a hold on M&A activity among major TV and streaming companies. The first question becomes what do WBD's spurned suitors do in response? Paramount and Comcast's NBCUniversal are unlikely to pair up given the U.S. Federal Communications Commission's broadcast ownership rules (and the U.S. government's antagonistic relationship toward Comcast). But there are (much) smaller targets on the market: A+E Global Media, AMC Networks, Lionsgate, Starz, etc.
Television
Television
fromBusiness Insider
1 month ago

NBC's Super Bowl ratings just miss record

Super Bowl 60 averaged 124.9 million viewers, ranking as the second-most-watched Super Bowl and producing record Spanish-language and peak viewership during halftime.
fromVulture
2 months ago

This Tony Dokoupil Thing Isn't Working

It's been one blunder after another during the early days of the Tony Dokoupil era at CBS Evening News. From night one, the flagship broadcast of the Eye's news division has been marred by technical mess-ups, bizarre attempts to suck up to the Trump administration, low-key humiliation by President Trump, and an anchor who seems to think he has earned the right to pontificate at the end of the show like he's a latter-day Cronkite.
Television
fromBoston.com
2 months ago

This time around, network sports honchos take staggering NFL ratings in stride

When the final viewership data became available for the NFL's three Thanksgiving games this season, the numbers were so staggering that an impromptu conference call among the involved networks' chief sports honchos was called to essentially bask in the success. I'd never realized back-slapping was possible over a phone call until then. There was no such collective CEO celebration this week when the NFL's final 2025 viewership numbers were released by Nielsen Media Research on Tuesday and Wednesday.
Television
Television
fromwww.esquire.com
2 months ago

47 Most Anticipated TV Shows of 2026

2026 television features returning hit series, spinoffs, and final seasons from acclaimed shows, promising another strong year for small-screen storytelling.
[ Load more ]