All empires eventually fall, and it seems the creative software industry has collectively decided that Adobe's time has come. The Creative Cloud provider's suite of design tools have been considered the industry standard for decades.
Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.