Marketing
fromVogue
4 days agoWhere Should Your Beauty Brand Be After 10 Years?
The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
At the 98th Annual Academy Awards at the Dolby Theatre in Los Angeles, celebrities showed up with nails that were just as attention-grabbing as a perfectly executed red lip or Old Hollywood hairstyle. Some stars went all out with statement manicures to match their black-tie ensembles.
It feels like an episode of The Jetsons come to life, but the truth is that the AI boom has officially entered the physical world. Most of us interact with artificial intelligence through screens- Gemini drafts our emails, ChatGPT summarizes our docs-but behind the scenes, engineers are racing to give AI hands and feet. Robots already pack boxes in warehouses and make guacamole in fast-food kitchens. Soon, they will be washing dishes, taking care of pets, and performing your manicure.
Caring for our fingernails and toenails is often an afterthought, says professional nail technician Titilayo Bankole. Many of us don't think of maintaining our nails the way we do our teeth and hair. But they deserve more attention (and not just in the form of fun nail art), she says. Our nails are essential to our daily lives. "If you lose a nail, try picking up a coin off the floor. Try buttoning your shirt. It's almost impossible to do,"
A dark gel base creates depth, layered with a silver cat-eye polish that's magnetized so the shimmer pools toward the center like a glowing orb. On top, an iridescent chrome powder creates that signature color shift. Of course, none of these techniques are new - chrome powders and cat-eye gels have both been trending on their own recently - but paired together, they deliver a nail design that feels surprisingly fresh.
Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
I am familiar with this feeling. Breadcrumb trails of heat lead to pain that's called minor, pressure that's called surprising. Rooms like this-the salon where my scalp scalds as my curls burn away or the aesthetician's office where I lie as vulnerable as I might in a hospital bed-are drenched in anxiety's musk, scented with antibacterial spray. The women who leave me their warmth are like older sisters, evidence files, guinea pigs, role models, comrades, and competition.
The research, published in the American Chemical Society journal Environment & Health, provides the strongest evidence to-date about the potential health risks associated with these beauty products, which are largely unregulated. The risks disproportionately affect Black women: The study found over 70% of Black women report wearing hair extensions at least once in the past year, compared with "less than 10% of women from other racial and ethnic groups."
For years, innovation in earbuds centered on sound quality, battery life, and noise cancellation, while aesthetics converged on a single in-ear silhouette. Today, designers and brands are challenging that orthodoxy, reimagining earbuds as jewelry-adjacent objects that sit visibly on the ear, more ear cuff than invisible tech. The idea of elevating earbuds into luxury objects is not new. Over the past decade, bespoke jewelers have produced gold-plated AirPods, diamond-encrusted headphones, and one-off couture audio pieces intended as collector's items or status symbols.
Though it's merely a line, a stripe instantly takes a plain manicure into something more playful and experimental. On TikTok, a search for "striped nails" brings up thousands of colorful results, proving that even a simple design makes a big impact. Whether due to their graphic appeal or ability to make your fingertips pop without feeling overdone, the trend has won the hearts of countless nail art aficionados. Creator @sofia_linaresss showed off a set of horizontal lines and joked that she had a " bad case of the stripes," while @madysenclarke revealed a chic set of line-adorned French tips that sparked a flood of compliments in her comments section.
If you're always searching for ways to look more polished, less tired, or just, well, better, this article is for you. Ahead, you'll find over 50 random, cheap things from Amazon that take mere minutes to accomplish their jobs - whether that's delivering an instant, vacation-worthy glow or tailoring loose-fitting clothing in a pinch. Scroll on to discover the products that'll make getting ready much quicker, easier, and frankly, more enjoyable.
When it comes to your wardrobe, it can be easy to define "bougie" as a piece of clothing that looks or feels expensive - and while the items on this list check those boxes, they're also so clever, you'll wonder how you ever did without them. Scroll on to shop for chic loungewear with extra functional features; trendy and practical fits for both day and night; and accessories that solve all sorts of fashion-related dilemmas.
Whether you're following the decade's revival or not, its emblematic knitwear is coming for your nails. On TikTok, "mohair sweater nails" are going viral, with creators showing off striped tips with expertly blurred lines that evoke that amazing '90s-era thrift store find that all your friends are jealous of. These fuzzy sweater-inspired designs feature a fabric-like texture that brings the cozy vibes to your fingertips, making them perfect for your winter nail art game.
The 2026 Grammys red carpet was a sight to behold. Musicians stepped out in dazzling sequined gowns, naked dresses, custom suits, and cut-out designs, with each 'fit more jaw-dropping than the next. Stars' beauty looks were just as fun - everything from mermaid waves to vampy glam, intricate updos, and 2016-era makeup was on full display, proving the "clean girl" aesthetic has officially been kicked to the dust.
Looking more put-together doesn't always come down to big purchases or dramatic changes. More often, it's the small upgrades that quietly do the heavy lifting - a better beauty tool, an impactful accessory, or one product that makes everything else work harder. This list is full of affordable finds that look and feel a little bougie, even though they're surprisingly cheap. Each one earns its spot by making you look more polished, more pulled together, or just slightly more expensive than you actually are.