#premium-product-strategy

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Apple
fromZDNET
8 hours ago

Apple might launch a new class of 'Ultra' devices in 2026 - including a foldable iPhone

Apple plans to release multiple high-end 'Ultra' products throughout the year, including a foldable iPhone priced around $2,000, next-generation AirPods, and a touch-screen MacBook to serve both budget and premium market segments.
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