PR professionals abandon X for LinkedInLinkedIn is the most valued platform among PR professionals, with TikTok's importance increasing despite challenges.
By the Numbers: What journalists want vs. what PR pros do - PR DailyPitching via email is preferred by 83% of journalists and PR professionals, but 62% of PR pros still pitch multiple journalists simultaneously.
Council Post: The Role Of Effective Communications In Adopting New TechnologiesPR professionals need to focus on fostering public trust in innovation, particularly in AI, by prioritizing ethical considerations and using well-cited frameworks.