#post-purchase-engagement

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Consumer personality, online social interaction, and deep online consumption behavior - Scientific Reports

Consumer personality traits such as extroversion and openness positively influence online purchase decisions, while neuroticism has a negative effect.
Online social interaction mediates and moderates the relationship between consumer personality and online consumption behavior.

Council Post: How To Use Black Friday To Create Year-Round Customers

Retaining new customers is crucial for brands amid predicted decreases in discretionary spending during the holiday season.
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