#podcasting-role

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Podcast
fromRAIN News
4 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#openai
Media industry
fromArs Technica
1 day ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
1 day ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Podcast
fromFast Company
1 day ago

What to know about OpenAI's surprise acquisition of TBPN

OpenAI has acquired the tech podcast TBPN while ensuring its editorial independence.
Media industry
fromArs Technica
1 day ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
1 day ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Podcast
fromFast Company
1 day ago

What to know about OpenAI's surprise acquisition of TBPN

OpenAI has acquired the tech podcast TBPN while ensuring its editorial independence.
Social media marketing
fromTechCrunch
2 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Marketing
fromSfgate
1 day ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
fromTheregister
1 day ago

Now even Netflix has its own video AI

VOID stands for Video Object and Interaction Deletion. It's a VLM (vision-language model) that can not only erase objects from a scene but can also inpaint how remaining objects in the scene should behave without the influence of whatever was excised.
Independent films
UK politics
fromwww.independent.co.uk
1 day ago

Reform to launch new podcast after run-ins with media

The Independent provides accessible journalism on critical issues without paywalls, while Reform UK launches a podcast for behind-the-scenes political insights.
#youtube
Media industry
fromTechCrunch
6 days ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
Media industry
fromTechCrunch
6 days ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
Music production
fromRAIN News
4 days ago

Streams up; downloads down. RIAA's 2025 year-end report

Total 2025 revenue for the radio industry reached $11.5 billion, with paid subscriptions and vinyl sales driving significant growth.
#creator-economy
fromForbes
5 days ago
Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

Marketing
fromFast Company
1 day ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
fromForbes
3 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Media industry
fromDigiday
5 days ago

After newsroom cuts, The Washington Post turns to creator-led video deals

The Washington Post's creator network allows creators to retain IP ownership, reducing costs and attracting new audiences through independent video series.
Growth hacking
fromForbes
5 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Marketing
fromFast Company
1 day ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Media industry
fromDigiday
5 days ago

After newsroom cuts, The Washington Post turns to creator-led video deals

The Washington Post's creator network allows creators to retain IP ownership, reducing costs and attracting new audiences through independent video series.
fromFast Company
5 days ago

3 insights into the future of business from Steven Bartlett

"I'm not [hiring] anyone in between," he says, noting that he recently spoke with a promising candidate who said she'd not used Claude Code-nor had she built anything with agents. She didn't get the job.
Careers
#podcasting
Podcast
fromTechCrunch
2 days ago

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.
Podcast
fromRAIN News
1 week ago

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.
Podcast
fromTechCrunch
2 days ago

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.
Podcast
fromRAIN News
1 week ago

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.
Apple
fromRAIN News
1 week ago

Apple formally releases HTTP Live Streaming (HLS) podcasts

Apple launched HTTP Live Streaming for video podcasts, enhancing user experience and ad integration for creators.
Media industry
fromFortune
7 hours ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Marketing
fromRAIN News
2 days ago

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.
Digital life
fromFast Company
1 day ago

The web can still be wonderful, and Flipboard's Surf proves it

Surf is a new discovery engine that curates content from various platforms, offering a refreshing way to engage with the internet.
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Music production
fromZDNET
3 days ago

I used Apple Music's new AI tool to break out of my music rut - and it worked

Playlist Playground in iOS 26.4 allows users to create AI-generated playlists from prompts, offering a quick but sometimes inconsistent experience.
Social media marketing
fromZDNET
1 day ago

How Flipboard's new Surf app lets you merge social feeds, YouTube, and RSS to escape the algorithm - finally

Flipboard Surf aims to create a customizable social network experience by integrating various content types without relying on algorithms.
Podcast
fromRAIN News
3 days ago

For April Fools, History Daily Partners with Magellan AI to Monetize 16th-Century Podcast Advertising

History Daily's April Fools episode features comedic ads from 1572, showcasing historical humor and creativity.
Marketing tech
fromDigiday
2 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
Marketing
fromForbes
2 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Marketing tech
fromDigiday
4 days ago

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.
Media industry
fromDigiday
2 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Podcast
fromMarTech
4 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
Marketing tech
fromForbes
6 days ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
Media industry
fromNieman Lab
3 days ago

Three newsletters for the price of 1.5: Independent journalists experiment with a bundle

Bundling independent journalism subscriptions can reduce costs for readers and support multiple writers effectively.
Social media marketing
fromDigiday
2 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Podcast
fromwww.mediaite.com
5 days ago

Usha Vance Embarks on Media Tour to Launch New Podcast

Usha Vance launches a children's podcast to promote reading and address declining literacy rates.
Media industry
fromFast Company
2 days ago

How AI agents are changing journalism

Working agentically with AI tools significantly enhances productivity and shifts focus from task execution to outcome management.
Media industry
fromDigiday
3 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Music production
fromThe Verge
3 weeks ago

Yamaha launches Creator Pass for music makers and podcasters

Yamaha launches Creator Pass, a subscription bundle combining music production and podcast tools from multiple partners at seven different pricing tiers ranging from $14.99 to $468 annually.
Social media marketing
fromBenzinga
4 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Media industry
fromPoynter
2 days ago

An AI company set out to fix news deserts. Instead, it copied local journalists' work - Poynter

Nota is shutting down its local news sites due to multiple instances of plagiarism in its articles.
Media industry
fromSemafor
5 days ago

Exclusive: Substack rival Beehiiv makes a push into podcasting

Beehiiv enters podcasting to compete in the creator economy by offering a comprehensive service for independent creators.
Social media marketing
fromMiami Herald
1 week ago

How Substack Became the Hottest Social Media Platform

Substack has become a culturally relevant platform for intellectual influencers, attracting millions of subscribers and shaping modern discourse.
Media industry
fromExchangewire
5 days ago

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.
Podcast
fromTechCrunch
2 weeks ago

Rebel Audio is a new AI podcasting tool aimed at first-time creators | TechCrunch

Rebel Audio launches an all-in-one podcasting platform to eliminate barriers for first-time creators by consolidating recording, editing, publishing, and promotion into a single tool.
Social media marketing
fromInc
6 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
#podcast-marketing
Podcast
fromThedrum
2 weeks ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
3 weeks ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
2 weeks ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
3 weeks ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Media industry
fromAdExchanger
5 days ago

Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger

AI-generated answers are diminishing traffic for smaller publishers, prompting collaboration to enhance reach and revenue.
Social media marketing
fromwww.businessinsider.com
1 week ago

'Elite clippers' are earning big paychecks by helping podcasters and livestreamers stay in your social feed

Clippers are emerging as a new class of creators, earning significant income by posting engaging snippets on social media platforms.
#apple-podcasts
Marketing
fromRAIN News
1 month ago

Audio and podcasts best venues for consumer engagement in sports (Audacy)

Avid sports fans are younger, more diverse, and increasingly reached through audio rather than television, representing a 40% lift in purchase intent for brands.
fromwww.mediaite.com
1 week ago

CNBC and MS NOW's Parent Company in Talks to Acquire Major Podcast Network: Report

Versant has emerged as one of multiple suitors in talks to acquire the network of approximately 40 podcasts. Sources with knowledge of the talks told the Times that those discussions were still in early stages.
Media industry
Podcast
fromRAIN News
3 weeks ago

Podstock releases AI assistant promising podcast publisher liberation

Podstock launched Agent, a purpose-built AI assistant for podcast businesses that automates analytics, inventory planning, and campaign execution directly within client workflows.
#podcast-advertising
Podcast
fromRAIN News
3 weeks ago

Libsyn reveals 2025 "surge"

Libsyn achieved 48% year-over-year ad revenue growth in 2025, driven by increased ad impressions, creator payouts, and doubled upfront advertiser commitments, while launching the Libsyn Audience Network for scaled brand reach.
Podcast
fromRAIN News
3 weeks ago

Libsyn reveals 2025 "surge"

Libsyn achieved 48% year-over-year ad revenue growth in 2025, driven by increased ad impressions, creator payouts, and doubled upfront advertiser commitments, while launching the Libsyn Audience Network for scaled brand reach.
fromTechCrunch
2 months ago

Spotify lowers monetization threshold for video podcasts | TechCrunch

Spotify is lowering its eligibility criteria for podcasters to monetize their videos on the platform, dropping the minimum episode requirement to three, minimum consumption hours to 2,000, and engaged audience member threshold to 1,000 over the last 30 days. When the company introduced its partner program to monetize video content last year, creators needed to have published 12 episodes, hit 10,000 consumption hours over the prior 30 days, and had at least 2,000 people stream their content in the last 30 days to be part of the program.
Music
Podcast
fromwww.theguardian.com
3 weeks ago

A loving homage to pop culture's also-rans: best podcasts of the week

Several new podcasts celebrate overlooked pop culture figures, explore nuanced cultural debates, critique AI-generated content, examine Viking history, and investigate a wrongful murder conviction case.
Media industry
fromTechCrunch
3 weeks ago

Substack launches a built-in recording studio | TechCrunch

Substack launches Recording Studio, enabling creators to pre-record and publish videos with built-in editing, clip generation, and thumbnail creation tools.
#podcast-consumption-trends
Podcast
fromRAIN News
4 weeks ago

Podcasting reaches more than half of U.S. population (new Triton study)

Podcasting reaches over half the U.S. population with distinct demographic patterns, consumption methods, and genre preferences creating targeted advertising opportunities.
fromDigiday
1 month ago
Podcast

In Graphic Detail: Publishers chase video podcast growth, but audio still leads

Podcast audiences prefer audio as primary format but increasingly expect video content, requiring publishers to invest in both formats strategically.
Podcast
fromRAIN News
4 weeks ago

Podcasting reaches more than half of U.S. population (new Triton study)

Podcasting reaches over half the U.S. population with distinct demographic patterns, consumption methods, and genre preferences creating targeted advertising opportunities.
Podcast
fromEntrepreneur
1 month ago

This Form of Media Is Now More Popular Than Talk Radio for the First Time. Here's Why That Matters.

Podcasts now surpass AM/FM talk radio as the dominant spoken-word audio format in the U.S., capturing 40% of listening time compared to radio's 39%.
fromThe Drum
2 months ago

Podcast: the future of platforms and marketing

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
Marketing
fromRAIN News
1 month ago

A tale of two lists: Top new and existing podcasts of Q4

The Podcast Metrics division of Edison Research has released an interesting output of its relentless podcast metrics research: Top Ten New Podcasts of 2025. We compare that list with Edison's Top 50 Podcasts of Q4 list. First, the top ten new podcasts of 2025: Now, Edison's top 50 of all podcasts in Q4 - the top 10 shown below: The Joe Rogan Experience Crime Junkie
Podcast
Podcast
fromDefector
2 months ago

How Do You Make A Podcast When The World Is On Fire? | Defector

People adapt and find small moments of gossip and connection to sustain each other amid ongoing global uncertainty and change.
#podcast-analytics
Media industry
fromRAIN News
2 months ago

Monday is pod drop day, and Rogan reigns routinely (Edison Research)

Top U.S. podcasts have the largest weekly audiences and most frequently publish episodes on weekends, especially Mondays, with Thursday the second-most common release day.
fromRAIN News
2 months ago

The Podcast Academy: New leadership "at a pivotal moment"

Ami steps into the role at a pivotal moment for both TPA and the podcast industry - bringing a deep commitment to creators, a sharp understanding of the business of audio, and a clear vision for how the Academy can continue to grow as the home for excellence in podcasting,
Media industry
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