Podcast
fromThe Hollywood Reporter
10 hours agoI Created Hit Podcasts. Then the Bubble Burst
The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
Margaret Sullivan argues that controlling the media is essential for controlling the message, especially in the context of authoritarianism. She states, 'It's a powerful force when you have the media on your side.'
Apple made a splash last week with its announcement about it a major overhaul of its podcasting platform to support native video, allowing users to seamlessly switch between audio and video within the Apple Podcasts app. Apple explained that "Using HTTP Live Streaming (HLS) technology, the update enables adaptive, high-quality video playback and supports dynamic, server-side advertising for creators." For video podcast advocates, this Apple announcement validated their insistent claims that video podcasting would prevail in the marketplace and eventually eliminate audio podcasting.
Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
Ami steps into the role at a pivotal moment for both TPA and the podcast industry - bringing a deep commitment to creators, a sharp understanding of the business of audio, and a clear vision for how the Academy can continue to grow as the home for excellence in podcasting,
The Podcast Metrics division of Edison Research has released an interesting output of its relentless podcast metrics research: Top Ten New Podcasts of 2025. We compare that list with Edison's Top 50 Podcasts of Q4 list. First, the top ten new podcasts of 2025: Now, Edison's top 50 of all podcasts in Q4 - the top 10 shown below: The Joe Rogan Experience Crime Junkie