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#podcasting
Podcast
fromRAIN News
2 weeks ago

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.
Media industry
fromThe Drum
2 months ago

Podcast listeners are moving faster than advertisers. The data shows it

Podcast listening is mainstream worldwide, with 41% of consumers listening at least an hour weekly and significant untapped ad opportunities outside the United States.
Media industry
fromAdExchanger
2 months ago

BBC Studios Benchmarks Its Podcasts To See How They Really Stack Up | AdExchanger

BBC Studios uses Triton Digital's benchmarking in Podcast Metrics to compare audience sizes across genres and regions, improving ad sales pitching and identifying under-/overperformers.
Podcast
fromTechCrunch
5 days ago

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.
Podcast
fromRAIN News
2 weeks ago

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.
#journalism
fromNieman Lab
7 hours ago
Media industry

How newsrooms are bringing their archives to life

News organizations are repurposing archives to create new stories and engage audiences, moving beyond simple reprints.
UK politics
fromwww.independent.co.uk
4 days ago

Reform to launch new podcast after run-ins with media

The Independent provides accessible journalism on critical issues without paywalls, while Reform UK launches a podcast for behind-the-scenes political insights.
Media industry
fromNieman Lab
7 hours ago

How newsrooms are bringing their archives to life

News organizations are repurposing archives to create new stories and engage audiences, moving beyond simple reprints.
UK politics
fromwww.independent.co.uk
4 days ago

Reform to launch new podcast after run-ins with media

The Independent provides accessible journalism on critical issues without paywalls, while Reform UK launches a podcast for behind-the-scenes political insights.
Retirement
fromSilicon Canals
14 hours ago

The emptiness many people feel after 70 isn't the absence of purpose - it's the absence of an audience, and those are completely different problems with completely different solutions - Silicon Canals

Retirement often leads to a loss of audience, not purpose, causing feelings of uselessness among retirees.
Liverpool FC
fromBluemoon
7 hours ago

'Two Little Ducks' - new Bluemoon Podcast online now

Liverpool's potential relegation is highlighted as a significant event in Premier League history.
fromSempreMilan
13 hours ago

SempreMilan Podcast: Episode 408 - Dreambusters

Milan's title hopes ended with a disappointing loss to Napoli, highlighting the team's ongoing struggles in attack as they failed to find the net once again.
AC Milan
Deliverability
fromVerticalResponse
16 hours ago

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.
Online marketing
fromForbes
15 hours ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Growth hacking
fromQuartz
1 day ago

Reddit Benefits From Strong User Growth: A Sign for More Upside?

Reddit's user growth and enhanced advertising strategies are driving significant revenue increases and expanding its market reach.
Marketing tech
fromDigiday
23 hours ago

Ozone's platform tries to simulate how publisher content appears in AI answers

Ozone's platform helps publishers optimize content for AI answer engines, enhancing visibility and understanding of content processing.
Mindfulness
fromSilicon Canals
22 hours ago

The people who seem unbothered by criticism aren't the ones who stopped caring what others think. They're the ones who moved the evaluation internally, and the transfer happened so quietly that other people mistook a change in audience for a change in sensitivity. - Silicon Canals

Handling criticism reveals more about personal growth than mere sensitivity or emotional maturity.
New York Mets
fromFingerlakes1.com
1 day ago

CONCRETE JUNGLE: Mets and Yankees Continue Winning Ways to Open Season (podcast) | Fingerlakes1.com

The Mets and Yankees maintain strong starts to the 2026 season despite challenges like injuries and bullpen issues.
#podcast
fromBrooklyn Paper
1 day ago
Brooklyn

V. White isn't to ask the basic questions: How 'Behind the Board' podcast tells untold music stories * Brooklyn Paper

Podcast
fromwww.theguardian.com
1 day ago

One of the stars of smash hit comedy The Studio launches a quizshow: Best podcasts of the week

Mindy Kaling participates in Ike Barinholtz's trivia podcast, blending light-hearted chat with various topics.
fromBrooklyn Paper
1 day ago
Brooklyn

V. White isn't to ask the basic questions: How 'Behind the Board' podcast tells untold music stories * Brooklyn Paper

Podcast
fromwww.theguardian.com
1 day ago

One of the stars of smash hit comedy The Studio launches a quizshow: Best podcasts of the week

Mindy Kaling participates in Ike Barinholtz's trivia podcast, blending light-hearted chat with various topics.
Education
fromPR Daily
4 days ago

Why writing skills matter more than AI for the next generation of communicators - PR Daily

Karen Freberg emphasizes the importance of experiential learning and clarity in writing for effective communication in a rapidly changing industry.
Marketing
fromFortune
2 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Podcast
fromRAIN News
7 hours ago

Podchaser releases March "Power Score," measuring post-launch succeses

Podchaser has launched its first Power Score to rank recently released podcasts for advertisers and researchers.
#openai
Media industry
fromIntelligencer
13 hours ago

AI's 'Big Tobacco' Moment Is Coming

OpenAI is shifting focus from broad strategies to targeted investments, exemplified by its acquisition of TBPN, a video podcast platform.
Media industry
fromSlate Magazine
17 hours ago

One of Tech's Biggest Companies Just Spent Hundreds of Millions on a Talk Show. That Should Worry Us All.

OpenAI acquired the TBPN podcast, raising concerns about editorial independence and potential influence over tech media.
Media industry
fromTNW | Investors-Funding
4 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
4 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Music production
fromBusiness Matters
6 days ago

Why SMEs Should Treat Music as Part of the Customer Experience

Music significantly influences customer experience and brand perception in SMEs, yet it is often overlooked in favor of visual elements.
Marketing tech
fromForbes
4 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#spotify
Podcast
fromThe Verge
7 hours ago

Spotify's Prompted Playlists can help you find new podcasts to listen to

Spotify's Prompted Playlists now include podcasts, allowing Premium users to create customized playlists using text prompts.
Podcast
fromEngadget
15 hours ago

Spotify's Prompted Playlist feature now works for podcasts

Spotify's Prompted Playlist tool now generates podcast playlists using AI based on user prompts and listening history.
Podcast
fromThe Verge
7 hours ago

Spotify's Prompted Playlists can help you find new podcasts to listen to

Spotify's Prompted Playlists now include podcasts, allowing Premium users to create customized playlists using text prompts.
Podcast
fromEngadget
15 hours ago

Spotify's Prompted Playlist feature now works for podcasts

Spotify's Prompted Playlist tool now generates podcast playlists using AI based on user prompts and listening history.
Social media marketing
fromTechCrunch
5 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Marketing
fromForbes
5 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Marketing
fromRAIN News
5 days ago

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.
Music production
fromIndieWire
5 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
Media industry
fromPoynter
12 hours ago

Nonprofit newsrooms have grown, but they still generate a fraction of what newspapers once did - Poynter

Digital-first nonprofit newsrooms require sustained philanthropic support to achieve financial sustainability and rebuild local news infrastructure lost over the past two decades.
Podcast
fromRAIN News
7 hours ago

Baseball's "Massive Opportunity" for audio: Audacys'... um ... pitch

Audacy partners with The New York Mets and Sportsbug to provide real-time digital radio play-by-play of Mets home games with minimal delay.
Marketing
fromInc
1 week ago

Why Knowing Your Audience Is the Secret to a Great Business Story

Knowing your audience is crucial for business success and product connection.
Media industry
fromTech Times
1 day ago

Substack Writers Transform Newsletter Platforms with Paid Subs and the Power of the Creator Economy

Substack empowers independent writers to manage their own audiences and monetize content through a simple, community-driven newsletter platform.
Media industry
fromNieman Lab
1 day ago

How V Spehar built a news business from under a desk

News creators like Vitus Spehar are redefining journalism for younger audiences through engaging and accessible content on social media.
Podcast
fromRAIN News
1 week ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
fromwww.theguardian.com
2 days ago

Move over Murdochs, here come the Ellisons podcast

Margaret Sullivan argues that controlling the media is essential for controlling the message, especially in the context of authoritarianism. She states, 'It's a powerful force when you have the media on your side.'
Media industry
Podcast
fromwww.mediaite.com
1 week ago

Usha Vance Embarks on Media Tour to Launch New Podcast

Usha Vance launches a children's podcast to promote reading and address declining literacy rates.
Music production
fromThe Verge
4 weeks ago

Yamaha launches Creator Pass for music makers and podcasters

Yamaha launches Creator Pass, a subscription bundle combining music production and podcast tools from multiple partners at seven different pricing tiers ranging from $14.99 to $468 annually.
Media industry
fromFast Company
5 days ago

How AI agents are changing journalism

Working agentically with AI tools significantly enhances productivity and shifts focus from task execution to outcome management.
Podcast
fromRAIN News
1 week ago

Why not? New research identifies "podcast holdouts" - the 25% unlisteners

25% of American adults have never listened to a podcast, primarily older, female, and white demographics.
Marketing
fromRAIN News
1 month ago

Audio and podcasts best venues for consumer engagement in sports (Audacy)

Avid sports fans are younger, more diverse, and increasingly reached through audio rather than television, representing a 40% lift in purchase intent for brands.
fromForbes
1 month ago

Four Takeaways From Apple's Entry Into Video Podcasts

Apple made a splash last week with its announcement about it a major overhaul of its podcasting platform to support native video, allowing users to seamlessly switch between audio and video within the Apple Podcasts app. Apple explained that "Using HTTP Live Streaming (HLS) technology, the update enables adaptive, high-quality video playback and supports dynamic, server-side advertising for creators." For video podcast advocates, this Apple announcement validated their insistent claims that video podcasting would prevail in the marketplace and eventually eliminate audio podcasting.
Apple
Podcast
fromRAIN News
2 weeks ago

Podcasts vs radio: Time spent metrics favor both by age (Edison Research)

Ages 13-24 prefer podcasts over AM/FM radio by more than two to one, while ages 55+ show the reverse preference, favoring AM/FM radio by an even wider margin.
Podcast
fromTechCrunch
2 weeks ago

Rebel Audio is a new AI podcasting tool aimed at first-time creators | TechCrunch

Rebel Audio launches an all-in-one podcasting platform to eliminate barriers for first-time creators by consolidating recording, editing, publishing, and promotion into a single tool.
#podcast-marketing
Podcast
fromThedrum
3 weeks ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
3 weeks ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
3 weeks ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
3 weeks ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Media industry
fromTechCrunch
3 weeks ago

Substack launches a built-in recording studio | TechCrunch

Substack launches Recording Studio, enabling creators to pre-record and publish videos with built-in editing, clip generation, and thumbnail creation tools.
Podcast
fromRAIN News
4 weeks ago

Podstock releases AI assistant promising podcast publisher liberation

Podstock launched Agent, a purpose-built AI assistant for podcast businesses that automates analytics, inventory planning, and campaign execution directly within client workflows.
#podcast-advertising
Podcast
fromRAIN News
3 weeks ago

Libsyn reveals 2025 "surge"

Libsyn achieved 48% year-over-year ad revenue growth in 2025, driven by increased ad impressions, creator payouts, and doubled upfront advertiser commitments, while launching the Libsyn Audience Network for scaled brand reach.
Podcast
fromRAIN News
3 weeks ago

Libsyn reveals 2025 "surge"

Libsyn achieved 48% year-over-year ad revenue growth in 2025, driven by increased ad impressions, creator payouts, and doubled upfront advertiser commitments, while launching the Libsyn Audience Network for scaled brand reach.
#podcast-recommendations
Podcast
fromwww.theguardian.com
4 weeks ago

A loving homage to pop culture's also-rans: best podcasts of the week

Several new podcasts celebrate overlooked pop culture figures, explore nuanced cultural debates, critique AI-generated content, examine Viking history, and investigate a wrongful murder conviction case.
Podcast
fromwww.theguardian.com
4 weeks ago

A loving homage to pop culture's also-rans: best podcasts of the week

Several new podcasts celebrate overlooked pop culture figures, explore nuanced cultural debates, critique AI-generated content, examine Viking history, and investigate a wrongful murder conviction case.
Media industry
fromNieman Lab
1 month ago

"Podcast" meant nothing and everything at On Air Fest

Audio industry economics remain unclear despite growth, with most successful creators operating outside traditional journalism frameworks and focusing on independent content creation.
#podcast-consumption-trends
Podcast
fromRAIN News
1 month ago

Podcasting reaches more than half of U.S. population (new Triton study)

Podcasting reaches over half the U.S. population with distinct demographic patterns, consumption methods, and genre preferences creating targeted advertising opportunities.
fromDigiday
1 month ago
Podcast

In Graphic Detail: Publishers chase video podcast growth, but audio still leads

Podcast audiences prefer audio as primary format but increasingly expect video content, requiring publishers to invest in both formats strategically.
Podcast
fromRAIN News
1 month ago

Podcasting reaches more than half of U.S. population (new Triton study)

Podcasting reaches over half the U.S. population with distinct demographic patterns, consumption methods, and genre preferences creating targeted advertising opportunities.
fromThe Drum
2 months ago

Podcast: the future of platforms and marketing

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
Marketing
#podcast-growth
Media industry
fromwww.theguardian.com
1 month ago

Two women, no boundaries and no rules: best podcasts of the week

Recommended podcasts range from comedic rambling and music documentaries to generative AI's impact on employment, cancer legacy conversations and youth violence prevention.
#podcasts
fromRAIN News
2 months ago

The Podcast Academy: New leadership "at a pivotal moment"

Ami steps into the role at a pivotal moment for both TPA and the podcast industry - bringing a deep commitment to creators, a sharp understanding of the business of audio, and a clear vision for how the Academy can continue to grow as the home for excellence in podcasting,
Media industry
#podcast-analytics
Podcast
fromDefector
2 months ago

How Do You Make A Podcast When The World Is On Fire? | Defector

People adapt and find small moments of gossip and connection to sustain each other amid ongoing global uncertainty and change.
fromRAIN News
1 month ago

A tale of two lists: Top new and existing podcasts of Q4

The Podcast Metrics division of Edison Research has released an interesting output of its relentless podcast metrics research: Top Ten New Podcasts of 2025. We compare that list with Edison's Top 50 Podcasts of Q4 list. First, the top ten new podcasts of 2025: Now, Edison's top 50 of all podcasts in Q4 - the top 10 shown below: The Joe Rogan Experience Crime Junkie
Podcast
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