#peacock-premiere

#peacock-premiere

Control of the platform layer is central to competition in the connected TV market. Operating systems determine what content consumers see, how services are positioned, and how advertising is delivered.

Arrival is a moody sci-fi drama about a linguistics professor, played by Amy Adams, who is tasked with finding a way to communicate with aliens that arrive on Earth.

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

It's the best of AI and the best of Bravo, helping fans discover shows, dive deeper into their favorite moments, and connect with the Bravo universe like never before - all guided by me. Well, not exactly me, but a version of me!

While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, media buyers will be keeping a close eye on the quality of Peacock's stream and scrutinizing peak viewership figures - as they gauge whether the NBCU-owned platform can fulfill promises made in its premium pitch to buyers. According to two media buyers, both of whom exchanged anonymity for candor, NBCU's initial asking price for a 30-second ad running on Peacock's Super Bowl coverage was $3 million.

When you open your Peacock mobile app this summer, you might see the AI likeness of TV host Andy Cohen pop up on your homepage. In an announcement on Friday, NBCUniversal said Cohen's avatar will serve as a guide through Peacock's 'infinitely swipeable' feed of clips from Bravo shows, like Love Island, The Real Housewives series, and Below Deck.

As we said, we do plan to put the two services together, which today gives us a little over 200 million direct to consumer subscribers. We do plan for that to be able to operate with independence, so that HBO can, candidly, do what it does incredibly well.

Why now? It's a simpler story. Without the Warner Brothers Discovery acquisition. I didn't really understand why they were going after that to begin with, but now you can focus on the fundamentals.

Saturday Night Live is one of the most influential comedy brands in the world and bringing the UK edition to Peacock is a natural extension of that legacy. As the streaming home of SNL, Peacock is proud to introduce bold new British voices to a global stage.