The soaring prices of DRAM and NAND memory are eating into the margins, with the bill of materials for a flagship phone predicted to rise by $100-$150. Memory makes up the most with 23% of the total going towards RAM and 18% towards storage.
US PC shipments are set to fall by 13 percent this year thanks to the ongoing memory and storage crisis, with budget PCs hardest hit. Memory and storage costs will see at least a 60 percent increase during Q1 2026, compounding last year's rises of 40 to 70 percent.