#patent-strategy

#patent-strategy

Shelton rejects the romanticized notion of invention as unconstrained creativity. He explains that he is not a fan of "blue sky" brainstorming sessions detached from operational constraints. In his view, unconstrained ideation often produces shallow ideas that collapse under real-world scrutiny. Instead, he deliberately over-constrains the problem. Technical constraints. Regulatory constraints. Cost constraints. Operational bottlenecks. Competitive barriers. Existing prior art. All of it goes into the box.

Startups often rush to file patents while their product is still taking shape. This causes many to spend money on ideas that never reach the market.