Marketing
fromThedrum
8 hours agoA brand focused Black Friday drives sales for ecommerce retailer
Abigail Ahern focuses on premium home accessories and employs coordinated SEO and paid media strategies to enhance brand visibility and revenue.
The mall offered us our first taste of independence. By age 11 or 12, I was spending my babysitting money at the mall. My friend and I would promise to meet my mom or hers at a designated spot by a specific time, and then we were off. Just her and me for an hour or two. It was a rite of passage, and we loved how grown-up it made us feel.
Many Aldi stores have both regular checkouts and self-checkouts, and if you opt for the latter, you'll want to make sure that you know how to get your ID scanned so that you can be well on your way with your alcohol as soon as possible.
A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
Within roughly the past six months alone, Swiftly expanded its alcohol rebate programs from about 11,000 stores to more than 33,000 stores in 44 states. Swiftly had built an alcohol cashback product in 2023 but scaled it through the acquisition of alcohol promotions platform BYBE in 2024.
Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
When a transaction involves a cost, we instinctively weigh the downside. But when something is entirely free, we experience a positive emotion and perceive the offer as more valuable than it is mathematically. Retailers no doubt realise that offering free delivery is one of the most effective ways to stop a consumer from abandoning a digital shopping cart.
You're scrolling through an online retailer, like Amazon, Shein or eBay, and spot a shirt on sale for $40. You add it to your cart, but at checkout, a $10 shipping fee suddenly appears. Frustrated, you close the tab. But what if that same shirt was priced at $50 with free shipping? The likelihood that you would have bought it without a second thought is much higher.