"We're seeing travelers crave the freedom of the outdoors like never before, whether it's a digital detox, a family trip to a national park, or a once-in-a-lifetime adventure," said Peggy Roe, Marriott International executive vice president and chief customer officer, in an email to Travel + Leisure. "With outdoor travel now one of the fastest-growing segments in the industry, the time is right to bring the power of Marriott Bonvoy into nature."