Erica Roberts led BBH USA into its most successful creative and commercial chapter yet, with 75% year-over-year growth and 27 campaigns launched. Her RFI conversion rate is 100%, with a 78% pitch win rate that brought on new accounts including Arby's, Bacardi, Keurig Dr Pepper, and Kenvue.
AI reveals a hidden, outdated assumption: that humans will continue to serve as the "digital glue," manually connecting disparate systems, teams, and decisions. For decades, enterprise software perpetuated a model of sequential handoffs, in which people managed data entry, reconciled conflicts, chased approvals via email, and updated spreadsheets. This structure was manageable when uncertainty was low and delayed decisions were affordable.
Let's trace Agile's trajectory: From 2001 to roughly 2010, Agile was a practitioner movement. Seventeen people wrote a one-page manifesto with four values and twelve principles. The ideas spread through communities of practice, conference hallways, and teams that tried things and shared what worked. The word meant something specific: adaptive, collaborative problem-solving over rigid planning and process compliance. Then came corporate capture.
"I've never felt this much behind as a programmer. The profession is being dramatically refactored as the bits contributed by the programmer are increasingly sparse and between. I have a sense that I could be 10X more powerful if I just properly string together what has become available over the last ~year and a failure to claim the boost feels decidedly like skill issue."
