The DrumOrganic search optimization is becoming more relevant due to a crisis of trust in online sources.Major search platforms are re-emphasizing the value of trusted expert content, opening up organic search as a channel for consumers.
Tracking AI Overviews Queries, LinksOptimizing for organic search now involves tracking AI Overviews triggered by specific queries and the URLs referenced in these summaries through tools like ZipTie and Semrush.