#orange-barrel-media
#orange-barrel-media

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

Marketing

Why Advertising is all Treat and no Trick

Marketing

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.

Marketing tech

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.

more#digital-advertising

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

14 hours ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromThe Hollywood Reporter

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

more#retail-media

Television

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.

European startups

23 hours ago

impact.com appoints a raft of new Business Development Representatives as the technology company's client roster grows by more than 50%

impact.com expands its team in EMEA following a $150 million investment to enhance partnership automation technology.

fromwww.restaurantdive.com

fromApp Developer Magazine

What restaurants are doing differently on TikTok and why it's driving visits

TikTok is the leading platform influencing dining decisions, driving both first visits and repeat orders for restaurants.

Graphic design

fromThe Verge

1 hour ago

CEO Melanie Perkins explains Canva's big pivot to AI

Canva is evolving from a design platform with AI tools to an AI platform with design tools.

Business intelligence

8 hours ago

The App Economy Is Thriving

The app economy significantly contributes to the U.S. economy, generating over $1 trillion annually and supporting 2.6 million jobs.

#ai

UX design

fromRaj Nandan Sharma

6 hours ago

Good Taste the Only Real Moat Left

Competent output is now cheap, making taste and judgment crucial in tech innovation.

1 hour ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.

fromCreative Review

13 hours ago

The ad industry, AI and the environment

AI's environmental impact is often overlooked, with significant consequences for vulnerable communities and the planet.

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.

fromresund Startups

AI & Digital Marketing Day - Shaping the Future of E-Commerce

AI is transforming digital marketing, enhancing customer engagement, campaign optimization, and driving growth.

GumGum Cuts Bidstream CO2 Emissions by 38% Through Partnership with Assertive Yield

GumGum achieved a 38% reduction in bidstream carbon emissions in 2023 through a partnership with Assertive Yield.

UX design

fromRaj Nandan Sharma

6 hours ago

Good Taste the Only Real Moat Left

Competent output is now cheap, making taste and judgment crucial in tech innovation.

1 hour ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.

fromCreative Review

13 hours ago

The ad industry, AI and the environment

AI's environmental impact is often overlooked, with significant consequences for vulnerable communities and the planet.

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.

fromresund Startups

AI & Digital Marketing Day - Shaping the Future of E-Commerce

AI is transforming digital marketing, enhancing customer engagement, campaign optimization, and driving growth.

GumGum Cuts Bidstream CO2 Emissions by 38% Through Partnership with Assertive Yield

GumGum achieved a 38% reduction in bidstream carbon emissions in 2023 through a partnership with Assertive Yield.

Media industry

From Dunedin flat to the world: The ad agency that's looking AI in the eye and saying; 'yeah, nah'

fromSearch Engine Roundtable

4 hours ago

Example of Possible Competitor Targeting In ChatGPT Ads

Sonic's ad on a competitor-related prompt raises questions about targeted advertising strategies in ChatGPT.

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.

fromNZ Herald

Media industry

From Dunedin flat to the world: The ad agency that's looking AI in the eye and saying; 'yeah, nah'

fromSearch Engine Roundtable

4 hours ago

Example of Possible Competitor Targeting In ChatGPT Ads

Sonic's ad on a competitor-related prompt raises questions about targeted advertising strategies in ChatGPT.

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.

Online learning

2 days ago

Blue Array SEO Launches Blue Array Academy

Blue Array Academy offers specialized SEO training courses for in-house and agency staff, utilizing industry-standard tactics and strategies.

Growth hacking

fromGeeky Gadgets

Best Enterprise SEO Agencies Helping Tech Startups Scale in 2026

Tech startups in 2026 require advanced enterprise SEO strategies to thrive in an AI-driven search landscape.

Artificial intelligence

fromFast Company

fromLondon Business News | Londonlovesbusiness.com

What San Francisco's AI billboards say about the state of the industry

San Francisco's billboards reflect a booming AI industry focused on practical applications, largely ignoring safety and governance issues.

#marketing

Data science

How to Identify Winning Marketing Strategies with Data-Driven Testing - London Business News | Londonlovesbusiness.com

fromCMSWire.com

Marketing

10 Marketing Buzzwords That Need to Go in 2026

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.

fromMarTech

Marketing tech

Reclaiming the power of the story - fueled by data and AI | MarTech

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.

fromLondon Business News | Londonlovesbusiness.com

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

Data science

How to Identify Winning Marketing Strategies with Data-Driven Testing - London Business News | Londonlovesbusiness.com

Effective marketing tests require clear hypotheses to produce actionable insights and reliable results.

fromCMSWire.com

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel provides actionable research and insights for CMOs and customer experience innovators.

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.

fromMarTech

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

How To Choose A Web Design Company That Understands Your Customers

The right web design company can optimize websites for higher conversions by understanding business needs and integrating necessary systems.

Music

fromAV Club

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.

10 hours ago

Across The Desk with Lamar's John Miller

OOH advertising is proving its effectiveness through measurable ROI, driving web traffic, foot traffic, and conversions.

5 hours ago

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.

21 hours ago

Online marketing

Reaching a Gen Z audience for YouTube during the World Cup

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.

21 hours ago

Online marketing

Reaching a Gen Z audience for YouTube during the World Cup

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

more#youtube

2 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.

Growth hacking

fromEntrepreneur

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.

Online learning

fromEntrepreneur

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.

Expert insights on winning strategies at The Drum Search Awards

Winning entries in awards require understanding essential elements and leveraging technology effectively.

fromMarTech

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.

fromwww.socialmediatoday.com

Pinterest's latest ad campaign encourages people to get off social media

Pinterest's new ad campaign positions it as an anti-social media platform, encouraging users to engage in offline activities.

Growth hacking

Why are B2B brands forgetting their audience?

Audience segmentation is crucial for effective marketing and sales strategies in B2B growth.

fromMarketing Dive

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.

10 hours ago

Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer

We're absolutely thrilled to welcome Kerel as our new CMO. This is a game-changing moment for us at such a transformational time at GumGum. Kerel's unparalleled expertise in ad tech is exactly what we need to skyrocket our growth.

Marketing

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.

fromVariety

Ariana Madix, Warner Records' Dalia Ganz, LA28 CMO Alex Merchan, Qualcomm CMO Don McGuire and Patrick Ta Join Variety's Entertainment Marketing Summit

The 2026 Entertainment Marketing Summit will feature prominent speakers discussing brand building, marketing strategies, and the impact of technology on entertainment.

Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.

50 minutes ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.

fromEntrepreneur

How to Find the Right Keywords for Your Digital Marketing Strategy

Effective keyword research is essential for digital marketing success, focusing on industry terms and customer search intent.

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.

14 hours ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign, achieving exceptional click-through rates.

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.

14 hours ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign, achieving exceptional click-through rates.

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.

Marketing

Senior promotions as SEO agency's stronghold continues

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.

Marketing

Senior promotions as SEO agency's stronghold continues

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.

Modern Retail+ Research: Expectations around AI are straining brand-agency relationships

Agencies in 2026 face challenges from reduced client budgets and AI integration, with expectations for increased spending in 2027.

Digiday+ Research: Agencies punt budget growth expectations to 2027 - while AI worries intensify

Agencies in 2026 are primarily concerned about reduced client budgets and the impact of AI on their operations.

Modern Retail+ Research: Expectations around AI are straining brand-agency relationships

Agencies in 2026 face challenges from reduced client budgets and AI integration, with expectations for increased spending in 2027.

Digiday+ Research: Agencies punt budget growth expectations to 2027 - while AI worries intensify

Agencies in 2026 are primarily concerned about reduced client budgets and the impact of AI on their operations.

more#agency-concerns

fromSearch Engine Roundtable

4 hours ago

Google Local Video Ads (Immersive Map View Videos)

Google is testing immersive map view videos within local pack ads.

6 hours ago

Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes

Lumen Research and Cint partner to provide insights on attention metrics and their impact on brand outcomes for advertisers.

David's Bridal ramps up its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing by investing in creator-led content through its Style Squad ambassador program.

#digital-marketing

Marketing

Croud appoints Managing Director to bolster US growth

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.

Marketing

Balancing brand and performance for long-term growth

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.

more#digital-marketing

From page views to propensity: How the Daily Mail is retooling for a zero-click world

The Mail is shifting focus from page views to quality engagement metrics like time spent and repeat visits due to changes in user behavior.

Team One And Lexus Win Adweek Media Plan Of The Year Award

The 'Lexus RC Real-Time Build' campaign received the 'Best Use of Social' award for its innovative approach, utilizing Facebook Live to engage auto enthusiasts in real-time customization of the Lexus RC.

Marketing

Social for Good: How Allbirds Leverages Social Media to Amplify, Engage, and Drive Sustainable Change

Allbirds exemplifies how businesses can achieve success through sustainability and social responsibility in their operations and marketing strategies.

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.

2 days ago

Exit Bee hires Neil Stewart as Business Development Director as its client roster grows

Exit Bee enhances online advertising performance with new leadership and innovative ad formats.

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.

Seedtag and Nielsen research finds contextual targeting boosts consumer interest in advertising by 32%

Contextual advertising significantly enhances consumer interest and engagement compared to traditional demographic targeting.

Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem

Digital out-of-home advertising is growing, but measurement uncertainty limits further investment and potential.

fromPR Daily

The most overrated PR trends today - PR Daily

PR trends fluctuate, with some becoming industry standards while others fade quickly.

fromwww.socialmediatoday.com

Meta simplifies ad performance elements

Meta updates its Pixel and Conversions API to simplify data gathering and improve ad targeting for businesses, especially smaller ones.

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.

Meta Is Launching An Easy Button For CAPI | AdExchanger

Meta simplifies conversion tracking with a one-click implementation of its conversions API, making it more accessible for advertisers.

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.