#one-million-moms

#one-million-moms

The 45-second TV ad for the plant-based margarine spread I Can't Believe It's Not Butter! sees Ramsay, who is known for his foul-mouthed tirades and no-nonsense attitude, praise the spread via a litany of swear words. "What in the hell is this?!?" Ramsay angrily shouts in the ad, pointing at a tub of the butter-alternative. After trying it, Ramsay relents: "F*** me. This is really rich - any richer, you'd need a prenup!"

"It is unnecessary to hint at profanity in any commercial, especially the f-word in a Christmas ad," OMM wrote in its latest petition. "It is extremely irresponsible because everyone knows children repeat what they hear." "Supporters have submitted many complaints about the use of insinuated profanity," OMM added. "It is extremely disrespectful to families. Kohl's needs to be held accountable!"