AdExchanger
10 months agoMarketing
The Specialist DSPs Giving Omnichannel Giants A Run For Their Money | AdExchanger
Specialist DSPs are emerging in niche categories like healthcare, out-of-home media, and political advertising.
These specialist DSPs focus on unique features and data needs specific to their respective categories.
They provide alternatives to omnichannel DSPs dominated by giants like Google, Amazon, and The Trade Desk. [ more ]